Framework for Categorizing Business Innovations PPT


This PPT slide, part of the 81-slide How to Prepare a Business Plan PowerPoint presentation, categorizes types of new businesses based on 2 axes: product/service and business system. It presents a matrix with 4 quadrants, each representing different categories of business innovation. The vertical axis distinguishes between new and existing products or services, while the horizontal axis differentiates between existing and new business systems.

In the top left quadrant, labeled "New product," examples include well-known brands like Palm, Smart, Sony PlayStation, and Rollerblades. This section highlights innovations in products that have entered the market, suggesting a focus on consumer goods that have redefined their categories.

The top right quadrant, titled "New industry," includes examples such as Direct Satellite TV, Netscape, and mobile telephony. This quadrant indicates ventures that not only introduce new products, but also create entirely new industries, showcasing significant market disruption and potential for high growth.

The bottom left quadrant, "Existing industries and businesses," likely includes established companies or products that have not significantly changed their business systems or offerings. This area emphasizes stability and continuity within known markets.

The bottom right quadrant, "New business system," features examples like Dell and Fotolabo. This quadrant signifies businesses that have innovated their operational models or systems, potentially leading to enhanced efficiencies or new market approaches.

Overall, the slide serves as a framework for understanding different types of business innovations, guiding executives in identifying opportunities for growth and strategic investment. It encourages consideration of how new products and systems can reshape industries and create value.




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