PPT Slide: Competitive Fulfillment Analysis: Rusmar vs. 3M

Competitive Fulfillment Analysis: Rusmar vs. 3M PPT

This PPT slide, part of the 81-slide How to Prepare a Business Plan PowerPoint presentation, presents a comparative analysis of Rusmar, Inc. against its competitor, 3M/Sanifoam, focusing on customer requirements and the degree to which these are fulfilled. It categorizes various customer needs, such as covering layers with low volume, application times, simplicity of application, and cost advantages per application. Each requirement is assessed for fulfillment, indicated by filled and unfilled circles.

Rusmar demonstrates a strong performance in several areas. For instance, it requires 30 minutes for application compared to 60 minutes for 3M, showcasing a significant time efficiency. Cost-wise, Rusmar charges 6 cents per square foot, while 3M's cost is notably higher at 13 cents. This cost advantage, along with quicker application times, positions Rusmar favorably in the market.

However, not all requirements are fully met by Rusmar. The slide indicates that while Rusmar excels in most categories, it falls short in addressing erosion from weather, where it takes 1.5 days compared to 3M's 3 days. This suggests a potential area for improvement for Rusmar, as weather erosion could be a critical factor for customers.

The analysis also touches on the ease of obtaining applicator licenses, where Rusmar again shows an advantage. The slide concludes with a visual representation of leadership in various categories, indicating that while Rusmar leads in several aspects, there are still areas where 3M holds a competitive edge.

Overall, this analysis provides valuable insights for potential customers, highlighting where Rusmar excels and where it may need to enhance its offerings. Understanding these dynamics can aid in making informed purchasing decisions.

This slide is part of the How to Prepare a Business Plan PowerPoint presentation.

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