This PPT slide, part of the 32-slide How to Conduct Consulting Interviews PowerPoint presentation, focuses on the development of an Interview Guide, emphasizing the importance of open and closed questions in facilitating effective discussions. It highlights that open questions are essential for encouraging comprehensive explanations and initiating broad discussions. This approach allows interviewers to gather rich, qualitative insights from respondents, fostering a more engaging dialogue.

The slide outlines the purpose of open questions, which is to elicit detailed responses that can lead to deeper understanding. It suggests using questions that start with "how," "what," and "when," while cautioning against potentially intimidating "why" questions. This guidance is crucial for creating a comfortable environment for interviewees, thereby increasing the likelihood of obtaining valuable information.

On the other side, the slide contrasts this with closed questions, which serve a different purpose. These questions are designed to elicit specific information, often resulting in concise, one-word answers. The slide mentions that closed questions can be useful for confirming facts or obtaining straightforward data, such as frequency or lists.

The overall structure of the slide, with clear headings and bullet points, makes it easy to digest the information. The visual elements, such as the question marks, reinforce the focus on questioning techniques. For potential customers, this slide serves as a practical guide to enhancing interviewing skills, which can be pivotal in gathering insights and making informed decisions. Understanding the balance between open and closed questions can significantly improve the effectiveness of interviews in various contexts.

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Consulting Frameworks Interviewing Focus Interviewing Purpose