This PPT slide, part of the 654-slide Business Unit Strategy Training Program PowerPoint presentation, presents a compilation of definitions of strategy from various notable authors, each providing a unique perspective on the concept. Sun Tzu emphasizes the fundamental nature of strategy as essential to organizational survival, suggesting that its study is critical in life-or-death scenarios. This highlights the strategic importance of understanding one's environment and the implications of decisions made at the organizational level.

Alfred D. Chandler, Jr. focuses on the long-term goals and objectives of an enterprise. He underscores the necessity of adopting specific courses of action and allocating resources effectively to achieve these goals. This definition points to the structured approach organizations must take to ensure alignment between their strategic objectives and resource deployment.

Kenichi Ohmae introduces the idea of differentiation, stating that strategy is about how a corporation sets itself apart from competitors. He emphasizes the importance of leveraging corporate strengths to meet customer needs, which suggests that understanding customer expectations is vital for strategic positioning.

James Brian Quinn provides a more integrative view, describing strategy as a cohesive plan that aligns an organization’s major goals, policies, and actions. He notes that a well-formulated strategy enables effective resource allocation based on internal competencies and external environmental changes. This perspective highlights the dynamic nature of strategy and the need for adaptability.

Lastly, the definition attributed to Scholes, although partially obscured, likely continues the theme of alignment between resources and market demands, emphasizing stakeholder expectations. Collectively, these definitions illustrate the multifaceted nature of strategy and the varying lenses through which it can be understood, offering valuable insights for organizations seeking to refine their strategic approaches.

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