This PPT slide, part of the 50-slide Business Unit Strategic Plan Training PowerPoint presentation, titled "Strategy Articulation" presents a structured approach to defining a business unit's strategic direction over the next 3 years. It emphasizes critical questions that need to be addressed for effective strategy development. The key question at the center of the slide is, "What strategy will your BU pursue over the next 3 years?" This serves as a foundational inquiry guiding the subsequent analysis.
Under this key question, several sub-questions are outlined. The first sub-question, "Where to compete?" prompts consideration of various dimensions such as target markets, distribution channels, product breadth and depth, and geographic scope. This indicates that a thorough understanding of the market environment is essential for strategic positioning.
The second sub-question focuses on the customer value proposition. It asks how the business unit will define its target customers, the benefits it will provide, and how it will price its products. This highlights the importance of aligning offerings with customer needs and market expectations.
The third sub-question pertains to the business model, stressing the need for clarity in delivering the customer value proposition and understanding competitive positioning. This suggests that a well-defined business model is crucial for operational success.
Lastly, the slide addresses how the chosen strategy can exploit industry opportunities while mitigating threats. This involves assessing industry attractiveness and ensuring alignment between the strategy and external environmental realities.
Overall, the slide encapsulates a comprehensive framework for strategic planning, encouraging a deep dive into market dynamics, customer insights, and competitive positioning. It serves as a valuable guide for executives looking to refine their strategic approach.
This slide is part of the Business Unit Strategic Plan Training PowerPoint presentation.
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Strategy Development Example Business Unit Strategy Strategic Planning Strategy Development Value Proposition Customer Value Proposition Customer Insight Positioning
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