This PPT slide, part of the 50-slide Business Unit Strategic Plan Training PowerPoint presentation, outlines a structured approach to developing a business model, emphasizing the importance of value proposition and value delivery system. It is divided into 3 main sections: choosing the value, providing the value, and communicating the value.
In the first section, "Choose the value," the slide highlights the necessity of understanding customer desires, selecting a target market, and defining the benefits and pricing. This foundational step is crucial for tailoring offerings to meet specific customer needs. The segmentation aspect suggests a strategic focus on identifying distinct customer groups to enhance targeting efforts.
The second section, "Provide the value," details the value delivery system (VDS). It includes designing products or processes, procurement, manufacturing, distribution, service, and pricing strategies. This segment underscores the operational components that need to be aligned to effectively deliver the identified value to customers.
The final section, "Communicate the value," focuses on how the value proposition is conveyed to the market. This includes crafting a compelling sales message, advertising strategies, and promotional activities. Effective communication is vital for ensuring that the target audience understands the value being offered.
The slide concludes with a note on the necessity for each business unit (BU) to address 2 critical issues: defining their business model and identifying strengths that can be leveraged, along with capabilities that need to be developed. This dual focus ensures that BUs remain competitive and aligned with their chosen value delivery systems.
Overall, the slide serves as a comprehensive guide for organizations aiming to refine their business models, emphasizing the interconnectedness of value proposition, delivery, and communication.
This slide is part of the Business Unit Strategic Plan Training PowerPoint presentation.
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Strategy Development Example Business Unit Strategy Value Proposition Effective Communication Sales Manufacturing
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