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Balancing Experience Types: Strategies for Dynamic Industries PPT


This PPT slide, part of the 22-slide BCG Experience Curve PowerPoint presentation, presents a framework for balancing 2 types of experience—diversity and dynamism—within an organization. It poses a critical question about whether the current approach to combining these experience types is adequate. The content emphasizes that the demand for shaping and fulfilling varies significantly, suggesting that organizations must adapt their strategies accordingly.

Four distinct approaches are outlined to achieve the right balance: Separation, Switching, Self-organization, and External Ecosystem. Each approach is positioned within a matrix that plots diversity against dynamism. This visual representation indicates that the suitability of each method depends on the specific industry environment.

Separation involves creating distinct units that operate under different styles, which may be beneficial in static environments where diversity is low. Switching allows for flexibility in moving between styles as needed, which can be advantageous in dynamic contexts. Self-organization empowers individuals to select the most appropriate styles based on situational demands, fostering adaptability. The External Ecosystem approach suggests sourcing styles from outside the organization, which can introduce fresh perspectives and practices.

The slide concludes with a strategic imperative: to surpass established competitors, organizations must excel in both shaping and fulfilling demand. This insight serves as a call to action for executives to evaluate their current practices and consider how these 4 approaches can be integrated into their operational strategies.

Understanding these frameworks can guide decision-making and enhance organizational effectiveness in navigating complex industry dynamics.




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