Insurers are constantly adjusting to the challenges from new regulations, customer complaints and more recently mis-selling incidents identified by regulator from mystery shopping.

This presentation deck is designed for insurance and financial intermediaries & practitioners to enhance their professional sales standards, embrace the selling process with compliance requirements, and adopt the best practices where applicable from US, Canada, and Asian countries such as Australia, South Korea, Singapore, Hong Kong and China when promoting insurance and financial products to the customers.

The benefits are to enable participants to assess their sales process and provide opportunities to (i) identify the control weaknesses and areas for improvement after completing the self-assessment program ( with a total of 55 Practical Questionnaire); (ii) enhance the Sales Model with Compliance & Professional Standards; and (iii) re-establish better customer relationship & retention.

Barkis Ip is the author who has over 25 years of financial industry experience in senior management roles with global bank and insurance companies which included AIA/AIG, HSBC, and MetLife. More recently, he has been involved in a range of consulting projects, M & A reviews & monitoring programs supporting financial institutions in Asia.

He is also current acting council members of both Asia Financial Risk Think Tank and IMCHK. IMCHK is the Hong Kong chapter of the International Council of Management Consulting Institutes (ICMCI), the largest professional body for management consultants worldwide.

Mr Ip holds a Bachelor of Commerce degree and a Master of Science in e-Commerce (with distinction). He is a Fellow of CPA Australia and of the Hong Kong Institute of Certified Public Accountants. He is also a Chartered Company Secretary, a Registered Financial Planner and a Certified Management Consultant by profession.

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