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DOCUMENT DESCRIPTION

Yahoo has adopted this model of contextual advertising that has been so profitable for Google,
but have yet to refine it enough to make a serious impact on the market. This report provides deep insights into the market dynamics, competitor landscape, and recommended future strategy.

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Source: Strategic Analysis of Yahoo as a Platform PDF document

Strategic Analysis of Yahoo as a Platform

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This business document is categorized under the function(s):

Strategy, Marketing, & Sales

It applies to High Tech

File Type: PDF (pdf)

File Size: 162.8 KB

Number of Pages: 4

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Initial upload date (first version): Feb 4, 2014

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