BENEFITS OF DOCUMENT
DESCRIPTION
This pereceptual map template provides a fast and easy step-by-step template for creating perceptual maps. Perceptual maps are used by marketers, brand managers, strategic planners and product strategists to map competitors in a 2x2 space which illustrates quickly where potential market opportunities lie.
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Source: Perceptual Map Template Excel (XLSX) Spreadsheet, Jake Nielsen
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