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With more than 30 years of experience, Jo's career includes 10 years in blue chip companies such as GE Capital and American Express. During her time at American Express Jo was responsible for driving the viability, effectiveness and ROI of the sales function across EMEA. Here she developed her passion and conviction for a principle-based sales performance approach that would benefit organisations across all sizes and industry types.

Understanding that a strong sales background would be invaluable to the operational decisions businesses make around sales Jo has since led and optimised sales teams in multiple companies, jurisdictions and cultures both as a leader and as an independent consultant.

Jo is a passionate and committed advocate of employing sales performance practices in today's marketplace. She brings a vast knowledge of building and developing sales infrastructures across a range of industries in both B2B and B2C worlds, driving results and affecting transformational change in new, growing and complex multi-disciplinary environments.