Flevy Management Insights Q&A
What is the impact of Gage R&R on reducing time-to-market for new products?
     Joseph Robinson    |    Gage R&R


This article provides a detailed response to: What is the impact of Gage R&R on reducing time-to-market for new products? For a comprehensive understanding of Gage R&R, we also include relevant case studies for further reading and links to Gage R&R best practice resources.

TLDR Gage R&R improves Time-to-Market by enhancing Product Development and Production Process Efficiency, ensuring measurement accuracy, and fostering a culture of Continuous Improvement and collaboration.

Reading time: 5 minutes

Before we begin, let's review some important management concepts, as they related to this question.

What does Measurement System Analysis mean?
What does Cross-Functional Collaboration mean?
What does Continuous Improvement Culture mean?


Gage R&R, standing for Gage Repeatability and Reproducibility, is a statistical tool used in the process of measuring the amount of variation in the measurement system arising from the measurement device itself and the operator's interpretation. Its impact on reducing time-to-market for new products is significant, as it directly influences the decision-making process regarding product quality and ultimately, the efficiency of the production process. By ensuring that the measurement system is capable, organizations can significantly reduce the time required to bring a new product to market by making the development and manufacturing processes more efficient and reliable.

Enhancing Product Development Efficiency

One of the primary ways Gage R&R contributes to reducing time-to-market is by enhancing product development efficiency. In the early stages of product development, accurate and reliable measurements are crucial for making informed decisions about product design and specifications. A robust Gage R&R analysis ensures that the measurement system used to evaluate product prototypes provides consistent and precise data. This precision in measurement accelerates the decision-making process, allowing for quicker iterations and refinements of product designs. Consequently, organizations can move from the concept phase to the final product faster, reducing the overall development cycle.

Moreover, by identifying and eliminating sources of measurement error early in the product development process, Gage R&R helps in minimizing costly rework and delays. For instance, if a measurement system is found to be unreliable, the data obtained from it may lead to incorrect conclusions about the quality or performance of a product prototype. This can result in unnecessary redesigns or adjustments later in the development process, significantly extending the time-to-market. By ensuring the reliability of measurement systems upfront, organizations can avoid such pitfalls.

Additionally, a well-implemented Gage R&R process can facilitate better communication and collaboration among cross-functional teams. When all stakeholders have confidence in the measurement data, they can more effectively collaborate on making timely and accurate decisions regarding product development. This collaborative environment not only speeds up the development process but also enhances the overall quality of the final product.

Are you familiar with Flevy? We are you shortcut to immediate value.
Flevy provides business best practices—the same as those produced by top-tier consulting firms and used by Fortune 100 companies. Our best practice business frameworks, financial models, and templates are of the same caliber as those produced by top-tier management consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture. Most were developed by seasoned executives and consultants with 20+ years of experience.

Trusted by over 10,000+ Client Organizations
Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.
AT&T GE Cisco Intel IBM Coke Dell Toyota HP Nike Samsung Microsoft Astrazeneca JP Morgan KPMG Walgreens Walmart 3M Kaiser Oracle SAP Google E&Y Volvo Bosch Merck Fedex Shell Amgen Eli Lilly Roche AIG Abbott Amazon PwC T-Mobile Broadcom Bayer Pearson Titleist ConEd Pfizer NTT Data Schwab

Improving Production Process Efficiency

Gage R&R also plays a critical role in improving the efficiency of the production process. In the manufacturing phase, the accuracy and reliability of measurement systems are paramount for maintaining product quality and ensuring compliance with specifications. A capable measurement system, as verified by Gage R&R, enables organizations to quickly identify and address production issues, reducing the likelihood of defects and rework. This directly impacts the speed at which new products can be manufactured and brought to market.

For example, in a high-volume production environment, even minor inaccuracies in measurement can lead to significant product waste and delays. By regularly conducting Gage R&R studies, organizations can ensure that their measurement systems are performing at an optimal level, thus minimizing waste and improving production throughput. This not only reduces time-to-market but also lowers production costs, providing a competitive advantage.

Furthermore, Gage R&R contributes to the establishment of a continuous improvement culture within the organization. By systematically identifying and addressing sources of variation in the measurement process, organizations can foster a mindset of ongoing improvement. This culture of excellence extends beyond the measurement systems to all aspects of the production process, driving efficiencies and innovation that contribute to faster time-to-market.

Case Studies and Real-World Examples

While specific statistical data from consulting firms regarding the direct impact of Gage R&R on time-to-market is scarce, numerous case studies across various industries highlight its effectiveness. For instance, a leading automotive manufacturer implemented a comprehensive Gage R&R program as part of its quality management system. This initiative led to a significant reduction in measurement variability, which in turn, accelerated the product development cycle by improving the accuracy of prototype evaluations. The result was a faster transition from design to production, ultimately reducing the time-to-market for new vehicle models.

In another example, a global electronics company applied Gage R&R studies to streamline its manufacturing process. By identifying and correcting measurement system deficiencies, the company was able to significantly reduce the incidence of product defects. This improvement in product quality directly translated to a more efficient production process, with fewer delays and a faster time-to-market for new electronic devices.

These examples underscore the tangible benefits of implementing Gage R&R within the product development and manufacturing processes. By ensuring the accuracy and reliability of measurement systems, organizations can significantly reduce the time-to-market for new products, enhancing their competitive position and achieving better market responsiveness.

In conclusion, Gage R&R is a powerful tool that, when effectively implemented, can significantly reduce the time-to-market for new products. Through its impact on both product development and production process efficiency, organizations can achieve faster product launches, improved product quality, and enhanced competitive advantage.

Best Practices in Gage R&R

Here are best practices relevant to Gage R&R from the Flevy Marketplace. View all our Gage R&R materials here.

Did you know?
The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.

Explore all of our best practices in: Gage R&R

Gage R&R Case Studies

For a practical understanding of Gage R&R, take a look at these case studies.

Maritime Quality Measurement Process for Luxury Yacht Manufacturer

Scenario: A luxury yacht manufacturing firm is facing challenges in maintaining consistent quality standards due to variability in their measurement systems.

Read Full Case Study

Gage R&R Enhancement for Life Sciences Firm

Scenario: A life sciences firm specializing in diagnostic equipment has identified inconsistencies in their measurement systems across multiple laboratories.

Read Full Case Study

Gage R&R Study for Automation Firm in Precision Manufacturing

Scenario: An automation firm specializing in precision manufacturing is grappling with increased measurement variability, which is affecting product quality and customer satisfaction.

Read Full Case Study

Gage R&R Enhancement for Aerospace Component Manufacturer

Scenario: A firm specializing in the precision manufacturing of aerospace components is facing challenges with measurement system variability.

Read Full Case Study

Quality Control Enhancement for Semiconductor Firm

Scenario: The organization is a leading semiconductor manufacturer facing inconsistencies in measurement systems across its production lines.

Read Full Case Study

Quality Control System Analysis for Maritime Chemicals Distributor

Scenario: A global maritime chemicals distributor is grappling with inconsistencies in quality control measurements across their fleet, potentially compromising safety standards and operational efficiency.

Read Full Case Study




Flevy is the world's largest knowledge base of best practices.


Leverage the Experience of Experts.

Find documents of the same caliber as those used by top-tier consulting firms, like McKinsey, BCG, Bain, Deloitte, Accenture.

Download Immediately and Use.

Our PowerPoint presentations, Excel workbooks, and Word documents are completely customizable, including rebrandable.

Save Time, Effort, and Money.

Save yourself and your employees countless hours. Use that time to work on more value-added and fulfilling activities.




Read Customer Testimonials

  •  
    "As an Independent Management Consultant, I find Flevy to add great value as a source of best practices, templates and information on new trends. Flevy has matured and the quality and quantity of the library is excellent. Lastly the price charged is reasonable, creating a win-win value for "

    – Jim Schoen, Principal at FRC Group
  •  
    "Flevy.com has proven to be an invaluable resource library to our Independent Management Consultancy, supporting and enabling us to better serve our enterprise clients.

    The value derived from our [FlevyPro] subscription in terms of the business it has helped to gain far exceeds the investment made, making a subscription a no-brainer for any growing consultancy – or in-house strategy team."

    – Dean Carlton, Chief Transformation Officer, Global Village Transformations Pty Ltd.
  •  
    "[Flevy] produces some great work that has been/continues to be of immense help not only to myself, but as I seek to provide professional services to my clients, it give me a large "tool box" of resources that are critical to provide them with the quality of service and outcomes they are expecting."

    – Royston Knowles, Executive with 50+ Years of Board Level Experience
  •  
    "As a niche strategic consulting firm, Flevy and FlevyPro frameworks and documents are an on-going reference to help us structure our findings and recommendations to our clients as well as improve their clarity, strength, and visual power. For us, it is an invaluable resource to increase our impact and value."

    – David Coloma, Consulting Area Manager at Cynertia Consulting
  •  
    "As a small business owner, the resource material available from FlevyPro has proven to be invaluable. The ability to search for material on demand based our project events and client requirements was great for me and proved very beneficial to my clients. Importantly, being able to easily edit and tailor "

    – Michael Duff, Managing Director at Change Strategy (UK)
  •  
    "FlevyPro has been a brilliant resource for me, as an independent growth consultant, to access a vast knowledge bank of presentations to support my work with clients. In terms of RoI, the value I received from the very first presentation I downloaded paid for my subscription many times over! The "

    – Roderick Cameron, Founding Partner at SGFE Ltd
  •  
    "Flevy is now a part of my business routine. I visit Flevy at least 3 times each month.

    Flevy has become my preferred learning source, because what it provides is practical, current, and useful in this era where the business world is being rewritten.

    In today's environment where there are so "

    – Omar Hernán Montes Parra, CEO at Quantum SFE
  •  
    "I have used FlevyPro for several business applications. It is a great complement to working with expensive consultants. The quality and effectiveness of the tools are of the highest standards."

    – Moritz Bernhoerster, Global Sourcing Director at Fortune 500



Download our FREE Strategy & Transformation Framework Templates

Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S Strategy Model, Balanced Scorecard, Disruptive Innovation, BCG Experience Curve, and many more.