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Flevy Management Insights Q&A
What strategies can family businesses employ to ensure equitable treatment of family and non-family employees?


This article provides a detailed response to: What strategies can family businesses employ to ensure equitable treatment of family and non-family employees? For a comprehensive understanding of Family Business, we also include relevant case studies for further reading and links to Family Business best practice resources.

TLDR Family businesses can ensure equitable treatment of family and non-family employees through clear Governance Structures, rigorous Performance Management systems, and cultivating an Inclusive Culture, promoting fairness and business success.

Reading time: 4 minutes


Family businesses are unique entities that blend personal relationships with professional operations, creating a distinctive environment that requires careful management to ensure fairness and equity among all employees, whether they are family members or not. Balancing these dynamics is crucial for the long-term success and sustainability of the business. This balance can be achieved through a variety of strategic approaches focused on governance, performance management, and culture.

Establishing Clear Governance Structures

One of the foundational strategies for ensuring equitable treatment in family businesses is the establishment of clear governance structures. This involves setting up formal bodies such as a Family Council or a Board of Directors, which include both family and non-family members. These governance bodies are responsible for making key decisions that affect the future of the business and its employees. According to a report by PwC, effective governance structures help in clarifying roles and responsibilities, thus reducing conflicts and ensuring that meritocracy prevails over nepotism. Governance structures also facilitate strategic planning and decision-making processes, ensuring that they are based on business needs rather than family relationships.

Moreover, implementing formal policies and procedures that apply equally to all employees, regardless of their family status, is a critical aspect of governance. These policies should cover areas such as recruitment, compensation, promotion, and succession planning. By doing so, family businesses can mitigate the risk of perceived or actual favoritism and promote a culture of fairness and transparency.

Real-world examples of family businesses that have successfully implemented robust governance structures include the Ford Motor Company and Walmart. These companies have established clear governance frameworks that separate family interests from business operations, ensuring equitable treatment of all employees.

Explore related management topics: Strategic Planning Board of Directors Family Business Succession Planning

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Performance Management and Professional Development

Another vital strategy is the implementation of a rigorous Performance Management system. This system should be designed to objectively assess the contributions and achievements of all employees, family and non-family alike. By setting clear, measurable goals and evaluating performance against these goals, businesses can ensure that promotions, bonuses, and other forms of recognition are based on merit rather than familial ties. Accenture's research highlights the importance of transparent performance metrics in promoting a culture of accountability and fairness within family businesses.

Professional development opportunities should also be equally accessible to all employees. This includes training programs, mentorship opportunities, and pathways for career advancement. By investing in the development of all employees, family businesses can not only enhance their talent pool but also demonstrate a commitment to fairness and equity. This approach not only motivates employees but also helps in retaining top talent, which is crucial for the competitiveness and innovation of the business.

An example of a family business that excels in performance management and professional development is SC Johnson. The company is known for its commitment to employee development and has been recognized for its equitable treatment of family and non-family employees alike.

Explore related management topics: Performance Management

Cultivating an Inclusive Culture

Finally, cultivating an inclusive culture is essential for ensuring equitable treatment in family businesses. This involves creating an environment where all employees feel valued and respected, regardless of their family status. Leadership plays a crucial role in setting the tone for the company culture. Leaders should demonstrate through their actions and decisions that they value diversity, equity, and inclusion. According to Deloitte, an inclusive culture is linked to higher employee engagement, job satisfaction, and performance.

Communication is also a key element of an inclusive culture. Open and transparent communication channels allow for the free flow of ideas, feedback, and concerns, ensuring that all voices are heard. Family businesses should encourage regular dialogue between family and non-family employees and create forums for sharing perspectives and addressing issues.

A real-world example of a family business that has fostered an inclusive culture is Mars, Incorporated. The company has been widely recognized for its efforts to create a workplace where everyone feels they belong and can succeed, demonstrating the positive impact of an inclusive culture on employee satisfaction and business performance.

In summary, ensuring equitable treatment of family and non-family employees in family businesses requires a multifaceted approach that includes establishing clear governance structures, implementing rigorous performance management systems, and cultivating an inclusive culture. These strategies not only promote fairness and transparency but also contribute to the overall success and sustainability of the business.

Explore related management topics: Employee Engagement

Best Practices in Family Business

Here are best practices relevant to Family Business from the Flevy Marketplace. View all our Family Business materials here.

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Explore all of our best practices in: Family Business

Family Business Case Studies

For a practical understanding of Family Business, take a look at these case studies.

Succession Planning in D2C Family Business

Scenario: The company is a direct-to-consumer (D2C) brand in the rapidly evolving e-commerce space, with a focus on sustainable household goods.

Read Full Case Study

Succession Planning for Agritech Family Business in North America

Scenario: The organization is a North American Agritech family business facing succession issues as the founding generation nears retirement.

Read Full Case Study

Succession Planning for Electronics Family Business in High-Tech Sector

Scenario: A decades-old electronics firm operating in the high-tech sector is facing leadership transition issues within its Family Business structure.

Read Full Case Study

Succession Planning for Agritech Firm in North America

Scenario: The organization operates within the agritech sector in North America and is grappling with succession planning.

Read Full Case Study


Explore all Flevy Management Case Studies

Related Questions

Here are our additional questions you may be interested in.

How can family businesses effectively integrate non-family executives into their leadership teams while maintaining family values?
Effective integration of non-family executives in family businesses involves Strategic Recruitment, Structured Onboarding, and maintaining Family Values to balance culture and business success. [Read full explanation]
How can family businesses leverage technology to enhance operational efficiency without losing their traditional essence?
Family businesses can boost Operational Efficiency with a strategic approach to Digital Transformation and Operational Excellence, preserving their Culture and essence. [Read full explanation]
What are the best practices for family businesses to manage generational differences in the workplace?
Best practices for managing generational differences in family businesses include valuing diverse perspectives through mentoring, adapting communication and management styles, and promoting work-life balance and flexibility to drive Innovation and ensure Legacy continuity. [Read full explanation]
How can family businesses create a culture of innovation to stay competitive in the digital age?
Family businesses can cultivate a culture of innovation by prioritizing Digital Transformation, establishing a structured Innovation Process, and leveraging external Partnerships to remain competitive and successful in the digital era. [Read full explanation]
What are the key considerations for integrating ESG (Environmental, Social, and Governance) principles into a Target Operating Model?
Integrating ESG principles into a Target Operating Model involves Strategic Alignment, Leadership Commitment, embedding into Core Business Processes, robust Data Management and Reporting, and fostering Continuous Improvement and Innovation for resilience and value creation. [Read full explanation]
What role does cross-industry collaboration play in driving breakthrough innovations in sustainability?
Cross-industry collaboration is crucial for driving breakthrough innovations in sustainability by leveraging diverse perspectives and technologies to address complex environmental challenges, enhancing innovation, expanding market opportunities, and improving brand reputation. [Read full explanation]
How can Configuration Management enhance the effectiveness of remote work policies and tools?
Configuration Management significantly improves remote work efficiency, security, and productivity by streamlining operations, enhancing security and compliance, and supporting Strategic Objectives through Digital Transformation. [Read full explanation]
What impact will the increasing importance of sustainability have on Service Strategies?
The increasing importance of sustainability in Service Strategies drives Competitive Advantage, enhances Customer Loyalty and Brand Reputation, and fosters Operational Excellence and Innovation across industries. [Read full explanation]

Source: Executive Q&A: Family Business Questions, Flevy Management Insights, 2024


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