Check out our FREE Resources page – Download complimentary business frameworks, PowerPoint templates, whitepapers, and more.







Flevy Management Insights Q&A
What are the key indicators that suggest a Business Case needs to be revisited or updated?


This article provides a detailed response to: What are the key indicators that suggest a Business Case needs to be revisited or updated? For a comprehensive understanding of Business Case Example, we also include relevant case studies for further reading and links to Business Case Example best practice resources.

TLDR Key indicators for revisiting a Business Case include significant market changes, shifts in organizational strategy or priorities, and project execution challenges, necessitating alignment with current strategic objectives and market realities.

Reading time: 4 minutes


Business Cases are dynamic documents that require periodic reviews to ensure they continue to align with an organization's strategic objectives and the external market environment. Several key indicators suggest a Business Case needs to be revisited or updated. These indicators can be internal or external to the organization and may reflect changes in market dynamics, organizational strategy, or project execution challenges.

Significant Changes in Market Conditions

One of the primary reasons to revisit a Business Case is significant changes in market conditions. This can include new competitive threats, shifts in customer preferences, regulatory changes, or technological advancements. For example, the rapid acceleration of digital transformation across industries has been a significant market shift, necessitating updates to many Business Cases. According to McKinsey, companies have accelerated the digitization of their customer and supply-chain interactions and of their internal operations by three to four years. This acceleration means that any Business Case developed before this shift may no longer be valid and needs to be updated to reflect the new digital reality.

Market changes can also include geopolitical events, such as Brexit or trade wars, which can drastically alter market access and cost structures. For instance, organizations operating in the UK and EU had to revisit their Business Cases to account for new tariffs, supply chain disruptions, and regulatory requirements post-Brexit.

Moreover, changes in consumer behavior, often driven by broader societal shifts or technological adoption, can render existing Business Cases obsolete. The COVID-19 pandemic, for instance, has led to a surge in e-commerce, remote working, and digital services. Organizations have had to reevaluate their strategies and Business Cases to adapt to these changes, focusing more on digital channels and remote service delivery models.

Learn more about Digital Transformation Supply Chain Consumer Behavior Remote Work Business Case Disruption

Are you familiar with Flevy? We are you shortcut to immediate value.
Flevy provides business best practices—the same as those produced by top-tier consulting firms and used by Fortune 100 companies. Our best practice business frameworks, financial models, and templates are of the same caliber as those produced by top-tier management consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture. Most were developed by seasoned executives and consultants with 20+ years of experience.

Trusted by over 10,000+ Client Organizations
Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.
AT&T GE Cisco Intel IBM Coke Dell Toyota HP Nike Samsung Microsoft Astrazeneca JP Morgan KPMG Walgreens Walmart 3M Kaiser Oracle SAP Google E&Y Volvo Bosch Merck Fedex Shell Amgen Eli Lilly Roche AIG Abbott Amazon PwC T-Mobile Broadcom Bayer Pearson Titleist ConEd Pfizer NTT Data Schwab

Shifts in Organizational Strategy or Priorities

Another critical indicator that a Business Case needs to be revisited is a shift in the organization's strategic direction or priorities. This could be due to a change in leadership, mergers and acquisitions, or a strategic pivot to new markets or products. For example, if an organization decides to focus on sustainability and ESG (Environmental, Social, and Governance) criteria as a core part of its strategy, projects that were previously prioritized may no longer align with this new direction. As a result, Business Cases for these projects would need to be revised to reflect the new strategic priorities.

Strategic shifts can also result from performance management reviews, where the organization identifies new opportunities or areas requiring improvement. For instance, an organization may discover through its Performance Management process that customer satisfaction in a particular area is below industry benchmarks, prompting a realignment of projects and initiatives to address this gap.

Furthermore, the introduction of new technologies or business models can lead to strategic shifts within an organization. For example, the adoption of blockchain technology in supply chain management or the move towards subscription-based models in industries traditionally dominated by one-off sales. These strategic shifts necessitate a thorough review and update of existing Business Cases to ensure they remain aligned with the organization's revised strategic goals.

Learn more about Supply Chain Management Performance Management Customer Satisfaction Environmental, Social, and Governance Leadership

Project Execution Challenges

Encountering significant challenges during the execution of a project is another indicator that the Business Case needs to be revisited. These challenges could be related to higher-than-expected costs, delays, technological hurdles, or changes in project scope. For instance, if a technology implementation project encounters unexpected technical complexities that significantly increase the project's cost and timeline, the original Business Case must be re-evaluated to determine if the project still delivers sufficient value to justify the increased investment.

Execution challenges can also arise from changes in the availability of key resources or shifts in stakeholder needs. A notable example is the global semiconductor shortage that began in 2020, impacting industries from automotive to consumer electronics. Organizations in these sectors had to revisit their Business Cases for new products or expansion plans to account for increased costs and extended timelines.

Moreover, feedback from project stakeholders during the execution phase can highlight misalignments between the project's outputs and the organization's needs. Continuous engagement with stakeholders throughout the project lifecycle is crucial for identifying these misalignments early. When significant gaps are identified, it's a clear sign that the Business Case needs to be updated to ensure the project outcomes will still meet the organization's strategic objectives and deliver the expected value.

In conclusion, revisiting and updating Business Cases is a critical exercise for ensuring that projects remain aligned with an organization's strategic objectives, market realities, and execution capabilities. By paying close attention to changes in market conditions, shifts in organizational strategy, and project execution challenges, organizations can make informed decisions about continuing, pivoting, or stopping projects to optimize strategic outcomes and resource allocation.

Learn more about Project Scope

Best Practices in Business Case Example

Here are best practices relevant to Business Case Example from the Flevy Marketplace. View all our Business Case Example materials here.

Did you know?
The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.

Explore all of our best practices in: Business Case Example

Business Case Example Case Studies

For a practical understanding of Business Case Example, take a look at these case studies.

No case studies related to Business Case Example found.

Explore all Flevy Management Case Studies

Related Questions

Here are our additional questions you may be interested in.

How does the integration of AI and machine learning into business case analysis impact decision-making accuracy and efficiency?
Integrating AI and ML into business case analysis enhances Decision-Making Accuracy, Efficiency, and Predictive Capabilities, enabling more informed, agile, and data-driven strategic decisions across various sectors. [Read full explanation]
What are the key metrics to track the success of a business case post-implementation?
Tracking Financial Performance, Operational Excellence, Customer Satisfaction, and Strategic Alignment metrics post-implementation provides insights into a project's impact, informing future strategic decisions for sustainable growth. [Read full explanation]
What strategies can be employed to ensure cross-departmental collaboration and buy-in when developing a business case?
Strategies for ensuring cross-departmental collaboration in business case development include establishing a Clear Vision, leveraging Stakeholder Engagement, and implementing Effective Communication Channels to align goals and foster commitment. [Read full explanation]
What role does sustainability and environmental impact play in modern business case evaluations, and how are companies adjusting their templates to accommodate this?
Sustainability and environmental impact are now key components in Strategic Planning and Risk Management, with companies updating business case templates to include ESG metrics and lifecycle assessments for better decision-making and alignment with long-term goals. [Read full explanation]
In the context of increasing market volatility, how can business case templates be adapted to better forecast and manage risks?
Adapt Business Case Templates for Market Volatility by integrating Real-Time Data, Scenario Analysis, enhancing Strategic Planning Flexibility, and incorporating comprehensive Risk Management frameworks to secure a competitive edge. [Read full explanation]
In what ways can AI and machine learning technologies enhance the accuracy of business case predictions?
AI and machine learning enhance business case prediction accuracy through comprehensive Data Analysis, sophisticated Scenario Analysis and Risk Assessment, and optimized Resource and Operations management, driving informed decisions and sustainable growth. [Read full explanation]

Source: Executive Q&A: Business Case Example Questions, Flevy Management Insights, 2024


Flevy is the world's largest knowledge base of best practices.


Leverage the Experience of Experts.

Find documents of the same caliber as those used by top-tier consulting firms, like McKinsey, BCG, Bain, Deloitte, Accenture.

Download Immediately and Use.

Our PowerPoint presentations, Excel workbooks, and Word documents are completely customizable, including rebrandable.

Save Time, Effort, and Money.

Save yourself and your employees countless hours. Use that time to work on more value-added and fulfilling activities.




Read Customer Testimonials



Download our FREE Strategy & Transformation Framework Templates

Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S Strategy Model, Balanced Scorecard, Disruptive Innovation, BCG Experience Curve, and many more.