KPI Library
Navigate your organization to excellence with 17,288 KPIs at your fingertips.




Why use the KPI Library?

Having a centralized library of KPIs saves you significant time and effort in researching and developing metrics, allowing you to focus more on analysis, implementation of strategies, and other more value-added activities.

This vast range of KPIs across various industries and functions offers the flexibility to tailor Performance Management and Measurement to the unique aspects of your organization, ensuring more precise monitoring and management.

Each KPI in the KPI Library includes 12 attributes:

  • KPI definition
  • Potential business insights [?]
  • Measurement approach/process [?]
  • Standard formula [?]
  • Trend analysis [?]
  • Diagnostic questions [?]
  • Actionable tips [?]
  • Visualization suggestions [?]
  • Risk warnings [?]
  • Tools & technologies [?]
  • Integration points [?]
  • Change impact [?]
It is designed to enhance Strategic Decision Making and Performance Management for executives and business leaders. Our KPI Library serves as a resource for identifying, understanding, and maintaining relevant competitive performance metrics.

Need KPIs for a function not listed? Email us at support@flevy.com.


We have 44 KPIs on Esports in our database. KPIs in the esports industry serve as critical metrics to gauge performance, growth, and success in a highly competitive and rapidly evolving market. They help organizations track progress against their strategic goals, such as audience engagement, tournament profitability, player performance, and brand sponsorship value.

For instance, KPIs like average viewership, social media interaction, and player win rates provide actionable insights that can guide marketing strategies, content creation, and team management. Unique to esports is the integration of digital and live event metrics, where KPIs must capture both online audience behaviors and physical event attendance and sales. This data-driven approach facilitated by KPIs enables esports entities to optimize their operations, justify investments, and adapt to trends in a landscape where fan engagement and digital presence are paramount for success.

  Navigate your organization to excellence with 17,288 KPIs at your fingertips.
$189/year
KPI Definition Business Insights [?] Measurement Approach Standard Formula
Average Revenue per User (ARPU)

More Details

The average amount of revenue generated by each viewer or user of Esports content over a defined period. Reflects the value each user brings to the business, helping understand revenue generation efficiency. Includes total revenue from users and the number of users. Total Revenue / Total Number of Users
Average Viewership

More Details

The average number of viewers that watch an Esports event or stream during a given time period. Enables assessment of audience interest and content popularity over time. Accounts for the number of unique viewers and the duration of viewership. Total Viewership Hours / Total Number of Broadcasts
Bracket Progression Efficiency

More Details

The efficiency with which an Esports team progresses through tournament brackets relative to their seeding. Provides insight into the competitive prowess and consistency of participants. Measures the speed and success rate of a player or team moving through tournament brackets. Number of Matches Won / (Number of Matches Played + Total Time Taken for Bracket Progression)
KPI Library
$189/year

Navigate your organization to excellence with 17,288 KPIs at your fingertips.


Subscribe to the KPI Library

CORE BENEFITS

  • 44 KPIs under Esports
  • 17,288 total KPIs (and growing)
  • 360 total KPI groups
  • 107 industry-specific KPI groups
  • 12 attributes per KPI
  • Full access (no viewing limits or restrictions)

FlevyPro and Stream subscribers also receive access to the KPI Library. You can login to Flevy here.

Brand Partnership Longevity

More Details

The average duration of sponsorship and partnership agreements within the Esports industry. Indicates the strength and stability of business relationships, and potential long-term revenue streams. Considers the duration of partnerships and the number of renewals. Total Duration of All Partnerships / Number of Partnerships
Broadcast Production Quality

More Details

A subjective assessment of the quality of the video and audio production during Esports events and streams. Assesses the audience's perceived quality of event broadcasts, informing production improvements. Involves ratings and feedback on production aspects like visuals, sound, and commentary. Sum of Quality Ratings / Number of Ratings
Churn Rate

More Details

The percentage of subscribers or viewers who stop following an Esports entity within a certain period. Measures user retention and highlights potential issues in user satisfaction or engagement. Tracks the number of users leaving the service over a specific period against the total user base. (Number of Users Lost During Period / Total Number of Users at Start of Period) * 100

KPI Metrics beyond Esports Industry KPIs

In the Esports industry, selecting the right KPIs goes beyond just industry-specific metrics. Additional KPI categories that are crucial for this sector include financial performance, audience engagement, operational efficiency, and brand partnerships. Each of these categories provides critical insights that can help executives make informed decisions and drive organizational success.

Financial performance remains a cornerstone for any organization, including those in Esports. Metrics such as revenue growth, profit margins, and return on investment (ROI) are indispensable. According to Deloitte, the global Esports market revenue is projected to surpass $1.5 billion by 2023, making it imperative for organizations to closely monitor their financial health. These KPIs help executives understand the financial viability and sustainability of their operations.

Audience engagement is another pivotal category. Esports thrives on its fanbase, and metrics like average viewership, peak concurrent viewers, and social media interactions are essential. According to a report by Newzoo, the global Esports audience is expected to reach 646 million by 2023. Tracking these KPIs enables organizations to gauge their reach and engagement, which are critical for attracting sponsors and advertisers.

Operational efficiency is equally important. Metrics such as event execution time, cost per event, and logistics efficiency can provide insights into how well an organization is managing its resources. Efficient operations not only reduce costs but also enhance the overall experience for players and fans alike. A study by PwC highlights that operational efficiency can lead to significant cost savings and improved service delivery, which are crucial for maintaining a competitive edge in the Esports industry.

Brand partnerships and sponsorships are vital revenue streams for Esports organizations. KPIs like sponsorship revenue, number of brand partnerships, and activation success rate can provide a clear picture of how well an organization is leveraging its brand. According to McKinsey, effective brand partnerships can contribute up to 40% of an Esports organization's total revenue. Monitoring these KPIs helps in optimizing sponsorship deals and ensuring long-term partnerships.

Explore our KPI Library for KPIs in these other categories. Let us know if you have any issues or questions about these other KPIs.

Esports KPI Implementation Case Study

Consider a leading Esports organization, Team Liquid, which faced significant challenges in audience engagement and revenue generation. The organization grappled with declining viewership numbers and a lack of diversified revenue streams, impacting their overall performance and stakeholder confidence.

Team Liquid decided to implement a robust KPI framework to address these issues. They selected specific KPIs such as average viewership, peak concurrent viewers, social media engagement, and sponsorship revenue. These KPIs were chosen because they directly correlated with their primary challenges: audience engagement and revenue generation.

Through the deployment of these KPIs, Team Liquid was able to identify key areas for improvement. They launched targeted marketing campaigns to boost viewership and engaged more actively with their fanbase on social media platforms. Additionally, they focused on securing high-value sponsorship deals by showcasing their improved audience metrics. Within six months, Team Liquid saw a 30% increase in average viewership and a 25% rise in sponsorship revenue.

Lessons learned from this case study include the importance of selecting KPIs that align with organizational goals and the need for continuous monitoring and adjustment. Best practices involve setting clear objectives, using data-driven insights to inform decisions, and maintaining flexibility to adapt to changing market conditions.

KPI Library
$189/year

Navigate your organization to excellence with 17,288 KPIs at your fingertips.


Subscribe to the KPI Library

CORE BENEFITS

  • 44 KPIs under Esports
  • 17,288 total KPIs (and growing)
  • 360 total KPI groups
  • 107 industry-specific KPI groups
  • 12 attributes per KPI
  • Full access (no viewing limits or restrictions)

FlevyPro and Stream subscribers also receive access to the KPI Library. You can login to Flevy here.

FAQs on Esports KPIs

What are the most important KPIs for an Esports organization?

The most important KPIs for an Esports organization include average viewership, peak concurrent viewers, social media engagement, sponsorship revenue, and ROI. These KPIs provide a comprehensive view of both audience engagement and financial performance.

How can KPIs improve audience engagement in Esports?

KPIs such as average viewership, peak concurrent viewers, and social media interactions can help organizations identify trends and preferences among their audience. This data can be used to tailor content and marketing strategies to better engage fans.

What financial KPIs should Esports executives focus on?

Esports executives should focus on revenue growth, profit margins, ROI, and sponsorship revenue. These KPIs provide insights into the financial health and sustainability of the organization.

How do operational efficiency KPIs benefit Esports organizations?

Operational efficiency KPIs such as event execution time, cost per event, and logistics efficiency help organizations optimize their resources, reduce costs, and improve the overall experience for players and fans.

Why are brand partnership KPIs important in Esports?

Brand partnership KPIs like sponsorship revenue, number of brand partnerships, and activation success rate are crucial for maximizing revenue streams and ensuring long-term partnerships. These KPIs help in evaluating the effectiveness of sponsorship deals.

How often should Esports organizations review their KPIs?

Esports organizations should review their KPIs on a monthly or quarterly basis to ensure they are on track to meet their goals. Regular reviews allow for timely adjustments and data-driven decision-making.

What role do social media KPIs play in Esports?

Social media KPIs such as engagement rate, follower growth, and share of voice are essential for understanding how well an organization is connecting with its audience. These KPIs can inform content strategies and marketing campaigns.

How can Esports organizations use KPIs to attract sponsors?

Esports organizations can use KPIs like average viewership, peak concurrent viewers, and social media engagement to demonstrate their reach and engagement to potential sponsors. High-performing KPIs make the organization more attractive to brands looking for effective marketing channels.

KPI Library
$189/year

Navigate your organization to excellence with 17,288 KPIs at your fingertips.


Subscribe to the KPI Library

CORE BENEFITS

  • 44 KPIs under Esports
  • 17,288 total KPIs (and growing)
  • 360 total KPI groups
  • 107 industry-specific KPI groups
  • 12 attributes per KPI
  • Full access (no viewing limits or restrictions)

FlevyPro and Stream subscribers also receive access to the KPI Library. You can login to Flevy here.




Related Resources on the Flevy Marketplace




Trusted by over 10,000+ Client Organizations
Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.
AT&T GE Cisco Intel IBM Coke Dell Toyota HP Nike Samsung Microsoft Astrazeneca JP Morgan KPMG Walgreens Walmart 3M Kaiser Oracle SAP Google E&Y Volvo Bosch Merck Fedex Shell Amgen Eli Lilly Roche AIG Abbott Amazon PwC T-Mobile Broadcom Bayer Pearson Titleist ConEd Pfizer NTT Data Schwab


Download our FREE Complete Guides to KPIs

This is a set of 4 detailed whitepapers on KPI master. These guides delve into over 250+ essential KPIs that drive organizational success in Strategy, Human Resources, Innovation, and Supply Chain. Each whitepaper also includes specific case studies and success stories to add in KPI understanding and implementation.