Want FREE Templates on Strategy & Transformation? Download our FREE compilation of 50+ slides. This is an exclusive promotion being run on LinkedIn.


The world of management presents various multisided challenges. As Robert I. Sutton, professor at Stanford University, observed, "Management is the art of making problems so interesting that everyone wants to get to work and deal with them." In this light, Gage R&R (Repeatability & Reproducibility) stands as a key tool within the realm of Quality Management—an important component of Strategic Planning and Operational Excellence.

The Essence of Gage R&R

Gage Repeatability and Reproducibility is a statistical tool used to analyze variation within a measurement system. It is a part of Measurement System Analysis (MSA), which assesses the efficacy of a measurement system, certifies its accuracy, and analyzes the root causes of variation. The primary aim of Gage R&R is to ascertain the degree to which the data collected is influenced by the measurement system itself.

Relevance of Gaug R&R in Strategic Management

Sound data measurement systems are pivotal in Strategic Planning and Decision Making. A study by McKinsey showed that data-driven organizations are 19 times more likely to be profitable. Yet, Strategy Development often overlooks measuring the reliability of the measurement system. Gage R&R helps organizations identify, measure, and reduce variability in their data—in effect, promoting measurably superior strategic initiatives, performance management, and operational excellence.

The Two Sides of the R&R Coin

Repeatability refers to the variation in measurements when one appraiser measures the same item multiple times with the same device. Variation can result from multiple environmental factors—from room temperature to pressure levels. Here, Gage R&R helps mitigate these risks and improve repeatability.

Reproducibility refers to a situation where different appraisers measure identical parts of the same item using the same measuring device, yet yield varied outcomes. This discrepancy is usually due to differences in the appraisers’ techniques or understanding, and Gage R&R can be instrumental in training uniformity and process standardization.

Best Practices for Effectively Implementing Gage R&R

Embracing Gage R&R for Better Measurement System Analysis

Gage R&R continues to be a cornerstone of Strategic Management, especially in the manufacturing industry. Fortune 500 companies like General Motors, Ford, and Boeing have routinely and successfully applied the Gage R&R tool to enhance their data measuring capabilities, leading to operational improvements.

Quality Management and statistical problem-solving are rarely viewed as "management glamour," yet the rewards from carefully implemented Gage R&R can offer a profound competitive advantage. C-suite executives who champion these activities may find that in the complex art of management, the "simple" act of measuring wisely can add a new dimension of insight, growth, and profit to their organization.


Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes across the world—in over 130 countries. Below is just a very small sample of our customer base.

Did you know?
The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.

Browse our Business Toolkits
to quickly find the documents you need.
Each business toolkit is a collection of documents around a common management topic.


  Show all available toolkits.

Download our FREE Strategy & Transformation Framework Templates

Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S Strategy Model, Balanced Scorecard, Disruptive Innovation, BCG Experience Curve, and many more.