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DOCUMENT DESCRIPTION

Background of the industry

Telecom sector is one of the fastest growing sectors in UAE and the most developed in the entire MENA region. It has the highest penetration levels in the entire region. After the entry of Du Telecom, this market could be seen as a duopoly. With the Telecom reforms, according to the mandate of WTO, set to be completed in 2015, UAE could see an unprecedented growth in both quality of services and competition. With a decent population growth, increasing business enterprises and world-class infrastructure, UAE Telecom market is also a huge contributor to the GDP of UAE. This report analyzes the current situation of the market and its future trends along with discussion about its 2nd operator, Du Telecom.

Du Telecom

In only 6 years, Du Telecom has captured about 40% of the Mobile Market in UAE. Through its innovative offerings, easy tariffs schedule and impeccable customer service it is becoming a high respected brand name in UAE. Its financial growth in revenues and net profit has been tremendous. A SWOT analysis of the organization talks about its various strengths and weakness along with the kind of opportunities and future threats that Du Telecom might face in its growth journey.

Future Trends in UAE Telecom Sector

Mobile, mobile data and Broadband services are set to be the flag bearers of the growth of Telecom industry in UAE. Another notable trend that could change the shape of market is the Mobile Number Portability, on which discussions are on between the two operators. Finally, Mobile Virtual Network Operators (MVNOs) entry could stir heavy competition in the UAE Telecom market.

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This business document is categorized under the function(s): Organization, Change, & HR   Strategy, Marketing, & Sales  

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Initial upload date (first version): Feb 4, 2014

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