Strategic Management of Customer Demand Dynamics PPT

This PPT slide, part of the 25-slide Value Grid Analysis PowerPoint presentation, focuses on the critical area of managing customer demand, highlighting its importance for organizations looking to influence decision-making processes. It outlines a strategic approach where companies can exert control over both upstream and downstream demand. The text emphasizes that when organizations cannot directly influence decision-makers, they should leverage various strategies across the Value Chain.

The slide details a trilateral approach used by pharmaceuticals to manage customer demand effectively. This involves targeting consumers through advertisements, engaging physicians to raise awareness of their products, and incentivizing healthcare professionals to recommend their drugs. This multifaceted strategy aims to create a ripple effect that ultimately drives demand.

Additionally, the slide discusses how organizations can influence demand upstream by adjusting their research and development efforts. By introducing complementary products, companies can enhance the perceived value of their offerings, thereby influencing consumer decisions downstream. This approach not only addresses immediate demand, but also builds a more robust product ecosystem.

Examples from Intel and Nokia illustrate these concepts in practice. Intel's strategy involves informing potential buyers about its chipsets, effectively driving demand through awareness. Conversely, Nokia's approach of branding its products with logos showcases a method of influencing sales through partnerships with telecom service providers, even when those providers may prefer unbranded options.

Overall, the slide presents a comprehensive view of how organizations can strategically manage customer demand to influence purchasing decisions, emphasizing the need for a proactive and multifaceted approach.

This slide is part of the Value Grid Analysis PowerPoint presentation.

Download the Full Presentation

EXPLORE MORE SLIDES FROM THIS PRESENTATION

EXPLORE MORE PRESENTATIONS ON

Supply Chain Analysis Value Chain Analysis Value Chain Sales Healthcare

Are you familiar with Flevy? We are you shortcut to immediate value.

Flevy provides business best practices—the same as those produced by top-tier consulting firms and used by Fortune 100 companies. Our best practice business frameworks, financial models, and templates are of the same caliber as those produced by top-tier management consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture. Most were developed by seasoned executives and consultants with 20+ years of experience.

Trusted by over 10,000+ Client Organizations

Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.

Flevy is the world's largest knowledge base of best practices.

Leverage the Experience of Experts.

Find documents of the same caliber as those used by top-tier consulting firms, like McKinsey, BCG, Bain, Deloitte, Accenture.

Download Immediately and Use.

Our PowerPoint presentations, Excel workbooks, and Word documents are completely customizable, including rebrandable.

Save Time, Effort, and Money.

Save yourself and your employees countless hours. Use that time to work on more value-added and fulfilling activities.

Read Customer Testimonials

"As a consultant requiring up to date and professional material that will be of value and use to my clients, I find Flevy a very reliable resource.

The variety and quality of material available through Flevy offers a very useful and commanding source for information. Using Flevy saves me time, enhances my expertise and ends up being a good decision."

– Dennis Gershowitz, Principal at DG Associates

"I am extremely grateful for the proactiveness and eagerness to help and I would gladly recommend the Flevy team if you are looking for data and toolkits to help you work through business solutions."

– Trevor Booth, Partner, Fast Forward Consulting

"As a young consulting firm, requests for input from clients vary and it's sometimes impossible to provide expert solutions across a broad spectrum of requirements. That was before I discovered Flevy.com.

Through subscription to this invaluable site of a plethora of topics that are key and crucial to consulting, I

... [read more]

– Nishi Singh, Strategist and MD at NSP Consultants

"My FlevyPro subscription provides me with the most popular frameworks and decks in demand in today’s market. They not only augment my existing consulting and coaching offerings and delivery, but also keep me abreast of the latest trends, inspire new products and service offerings for my practice, and educate me

... [read more]

– Bill Branson, Founder at Strategic Business Architects

"I have found Flevy to be an amazing resource and library of useful presentations for lean sigma, change management and so many other topics. This has reduced the time I need to spend on preparing for my performance consultation. The library is easily accessible and updates are regularly provided. A wealth of great information."

– Cynthia Howard RN, PhD, Executive Coach at Ei Leadership

"I like your product. I'm frequently designing PowerPoint presentations for my company and your product has given me so many great ideas on the use of charts, layouts, tools, and frameworks. I really think the templates are a valuable asset to the job."

– Roberto Fuentes Martinez, Senior Executive Director at Technology Transformation Advisory

"As an Independent Management Consultant, I find Flevy to add great value as a source of best practices, templates and information on new trends. Flevy has matured and the quality and quantity of the library is excellent. Lastly the price charged is reasonable, creating a win-win value for

... [read more]

– Jim Schoen, Principal at FRC Group

"I have used FlevyPro for several business applications. It is a great complement to working with expensive consultants. The quality and effectiveness of the tools are of the highest standards."

– Moritz Bernhoerster, Global Sourcing Director at Fortune 500