This PPT slide, part of the 14-slide Sales Force Effectiveness - Diagnosis & Correction Framework PowerPoint presentation, titled "Sales Funnel Analysis" presents a visual representation of various stages in a sales process, highlighting areas for potential improvement. The bar graph illustrates the percentage of leads at each stage, from total leads to those that are won. The stages include "Customer not," "Confidential, but," "Contracted, but," "Bid on, but," "Short listed," and "Won."

Key improvement levers are identified, such as "Sales lead generation/coverage/time," "Bid screening process," "Salesforce skills/sales model," and "Proposal process." Each lever corresponds to specific stages in the funnel, indicating where enhancements could lead to better conversion rates. The implication section outlines several actionable insights, including increasing sales force size, improving geographic coverage, and refining the sales process itself.

This analysis serves as a diagnostic tool, pinpointing why certain sales efforts may be falling short and suggesting targeted strategies for improvement. The emphasis on sales force skills and the need for a more consultative sales approach indicates a shift towards a more strategic engagement with potential clients.

By focusing on these areas, organizations can better understand their sales dynamics and implement changes that may lead to increased efficiency and effectiveness in their sales operations. This slide is particularly valuable for decision-makers looking to optimize their sales processes and drive growth.

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