Key Strategies for Rapid Platform User Conversion PPT
This PPT slide, part of the 22-slide Products to Platforms Transformation PowerPoint presentation, outlines 3 critical elements for achieving rapid conversion from product users to platform users. Each element is presented in a structured format, emphasizing actionable insights.
The first key point stresses the necessity of delivering adequate value. It highlights that if a platform fails to provide sufficient value, customer engagement will be minimal. The example of SF Express illustrates this concept, showing how their e-commerce platform connected customers with third-party merchants. The initiative allowed customers to order products via tablets and return items quickly, reinforcing the importance of perceived value in driving platform adoption.
The second element focuses on launching connected products that align with the brand. This section emphasizes that new offerings must resonate with existing brand values to enhance platform adoption. The case of Qihoo, a Chinese software firm, is presented, detailing how they introduced a virus-free app store during a time of heightened security concerns. This strategic move not only attracted users, but also reinforced Qihoo's brand image, demonstrating that coherence between new products and brand identity is crucial for successful platform integration.
The third point discusses the involvement of third parties in performing upgrades. Engaging both internal and external stakeholders is essential for refining product offerings and enhancing the platform. The transformation of Minecraft from a single product to a platform exemplifies this. By allowing third-party developers to contribute to the platform, Minecraft not only expanded its feature set, but also created a community that fosters ongoing innovation and user engagement.
Overall, the slide serves as a guide for organizations looking to transition effectively to a platform model, emphasizing value delivery, brand consistency, and collaborative development.
This slide is part of the Products to Platforms Transformation PowerPoint presentation.
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