Building Platform Success through Customer Engagement PPT

This PPT slide, part of the 22-slide Products to Platforms Transformation PowerPoint presentation, titled "Attractive Product and Customer Base – Overview" outlines the significance of a platform model in enhancing product appeal and expanding the customer base. It begins with a clear definition, stating that a platform model is not a solution for failing products, but rather a strategy that requires an attractive product that can attract a substantial customer base. This is essential for retaining customers and mitigating competition.

The details section emphasizes that for a platform model to succeed, it must be built on defensible products that can draw a critical mass of customers. This critical mass is crucial as it enables the company to derive value and engage third parties, which are vital for the platform's growth. The slide suggests that without this foundational customer base, the platform is unlikely to thrive.

Examples provided further illustrate this concept, focusing on Qihoo 360 Technology, which started by offering antivirus software for free to build a user base. This strategy not only gathered customer feedback for product improvement, but also helped maintain a list of safe programs, enhancing user trust. The critical mass of customers allowed Qihoo to expand its offerings and create new platforms, demonstrating how a solid customer foundation can lead to broader business opportunities.

Overall, the slide conveys that leveraging core competencies to develop attractive products and build a substantial customer base is a strategic imperative for companies looking to transition into platform models. This approach not only fosters customer loyalty, but also opens avenues for innovation and partnerships.

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Platform Strategy Core Competencies Customer Loyalty Innovation Feedback