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Centralized Innovation Management: Roles and Challenges PPT


This PPT slide, part of the 23-slide Product Innovation Management PowerPoint presentation, presents a structured overview of a centralized organizational model for innovation management. It emphasizes the role of a dedicated central team responsible for overseeing the entire innovation process, from idea vetting to the launch of new service lines. This model is designed to ensure that innovation efforts receive focused attention and adequate resources, which is crucial for fostering long-term innovation.

Key points highlighted include the advantages of a centralized approach, such as the ability to maintain a "protected" budget and dedicated personnel. This focus can lead to more successful innovation outcomes. However, the slide also addresses potential challenges. The transition of ideas from the central team to Business Units (BUs) can create friction, leading to contention or even failure if not managed properly. This indicates the importance of clear communication and alignment between the central team and BUs.

Another critical aspect discussed is the potential resistance from BUs towards new products or solutions that originate from the central team. There may be a perception that these innovations are not suitable for their existing roadmaps or portfolios, which can hinder collaboration and adoption.

The slide concludes with a strong recommendation for the central team to demonstrate early and sustained commercial success. This is vital to maintain credibility and support for the centralized model. Overall, the content provides valuable insights for organizations considering a centralized approach to innovation management, highlighting both its benefits and the need for careful execution to avoid pitfalls.




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