This PPT slide, part of the 98-slide Organic Growth Framework (OGF) PowerPoint presentation, outlines 3 critical characteristics that define high-yield customer behaviors, which are essential for driving growth and ensuring cost-effectiveness in strategic decision-making. The first characteristic, "Upstream Behavior," emphasizes the importance of customer actions that occur early in the Customer Decision Journey. These behaviors significantly influence subsequent customer actions, making them vital for shaping future engagement and conversion.
The second characteristic, "Linked to Strong Growth," highlights the necessity for these behaviors to connect with growth opportunities that uniquely benefit the organization. This aspect suggests that understanding where growth sources lie is crucial, as it directly impacts the company's strategic positioning against competitors. The text implies that not all growth sources are equal; some may offer disproportionate benefits, which can be leveraged for better outcomes.
The final characteristic, "Cost-effective to Change," focuses on the feasibility of altering customer behaviors for a reasonable return on investment. It points out that while some behaviors can be influenced early in the buying process, they may also be challenging to modify. The examples provided illustrate practical applications of these concepts, such as how financial services can increase client engagement through strategic follow-ups.
Overall, the slide serves as a guide for executives looking to understand the interplay between customer behavior and business growth. It emphasizes the need for targeted behavioral changes that align with strategic goals, ultimately leading to more effective segmentation and decision-making processes.
This slide is part of the Organic Growth Framework (OGF) PowerPoint presentation.
This presentation is created by former McKinsey, BCG, Deloitte, EY, and Capgemini consultants. It is an emerging Growth Strategy framework that focuses on changing customer behaviors, instead of product differentiation.
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Strategy Development Growth Strategy Marketing Plan Development Customer Decision Journey Return on Investment Positioning
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