This PPT slide, part of the 98-slide Organic Growth Framework (OGF) PowerPoint presentation, addresses a critical issue in the Customer Value Proposition (CVP) framework, emphasizing the disconnect that can occur between what a seller offers and what a customer perceives as valuable. It highlights that the CVP is often defined by the seller's perspective, which may not align with the customer's needs and expectations. This misalignment creates a Value Perception Gap, where the seller's understanding of value diverges from the customer's perception.

Key points include that the seller has the authority to define the Value Proposition,, but this definition may not resonate with the customer. The slide illustrates that the customer ultimately decides to purchase based on their own perceived value of the offering, not necessarily on the seller's vision. This disconnect can lead to missed opportunities and ineffective sales strategies.

The slide prompts reflection on whether there is a genuine connection between the seller's Value Proposition and the customer's value perception. It suggests that organizations need to be aware of this gap and take steps to bridge it. The call to action is clear: businesses must minimize the Value Perception Gap, as customer decisions are driven by their own interpretations of value rather than those presented by the seller.

For executives considering this document, the insights provided can serve as a foundation for reevaluating how value is communicated and perceived in their offerings. Understanding this gap is essential for aligning sales strategies with customer expectations, ultimately leading to more effective engagement and improved sales outcomes.

EXPLORE MORE SLIDES FROM THIS PRESENTATION

EXPLORE MORE PRESENTATIONS ON

Strategy Development Growth Strategy Marketing Plan Development Value Proposition Customer Value Proposition Sales