This PPT slide, part of the 39-slide Market Entry Assessment Guide PowerPoint presentation, outlines a structured approach for a client aiming to expand into emerging markets, focusing on increasing their top line. It is segmented into 5 key areas: Strategic Assessment, Screening, Validation, Ranking and Potential Scenarios, and Preferred Scenarios for Detailed Qualification.
The Strategic Assessment section emphasizes the need to define the expansion project clearly. It highlights understanding the client's goals, including their business drivers and requirements, as well as any preliminary technology needs. This foundational step is crucial for aligning the expansion strategy with the client's overall objectives.
Next, the Screening phase involves creating a long list of approximately 30 potential markets. This list is filtered based on the client's initial preferences, considering factors such as market size, growth rates, and manageable risks. This systematic filtering ensures that only the most promising markets are considered for further analysis.
The Validation section narrows this down to a short list of 12-15 markets. Here, additional filters are applied, focusing on sustainability, market saturation, potential synergies, and country-specific risks. This step is vital for ensuring that the selected markets align with the client's strategic goals and operational capabilities.
Following this, the Ranking and Potential Scenarios segment evaluates the shortlisted markets against criteria such as strategic fit, revenue potential, and timing. This ranking helps prioritize markets based on their attractiveness and feasibility.
Finally, the Preferred Scenarios for Detailed Qualification section suggests that the client should focus on the most promising scenarios for further in-depth analysis. The timeline indicated suggests a structured approach, with each phase taking a defined period, ensuring a thorough evaluation process.
This slide is part of the Market Entry Assessment Guide PowerPoint presentation.
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