This PPT slide, part of the 14-slide Key Business Processes | Marketing and Sales PowerPoint presentation, presents a structured framework for classifying processes within the context of marketing and sales. It is organized into 2 primary levels: the first level identifies the overarching process category, while the second level breaks this down into specific process groups.

At Level 1, the main category is labeled "Market and Sell Products and Services." This broad classification sets the stage for understanding the essential activities involved in marketing and sales operations. It emphasizes the importance of these functions in driving business success.

Level 2 details 5 distinct process groups, each represented by a numerical code. The first group, "3.1 Understand markets, customers, and capabilities," highlights the foundational need for businesses to grasp their market environment and customer needs. Following this, "3.2 Develop marketing strategy" indicates the necessity of crafting a coherent approach to reach target audiences effectively.

The next group, "3.3 Develop and manage marketing plans," suggests that after formulating a strategy, businesses must create actionable plans to execute it. "3.4 Develop sales strategy" follows, pointing to the critical need for a well-defined approach to selling products or services. Finally, "3.5 Develop and manage sales plans" rounds out the framework, indicating that ongoing management of sales initiatives is vital for sustained performance.

This structured taxonomy not only clarifies the processes involved, but also serves as a guide for organizations aiming to enhance their marketing and sales effectiveness. Understanding these classifications can help businesses identify areas for improvement and streamline their operations.

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Sales Marketing Plan Development Process Mapping Sales Strategy