Targeting Restricted Clients with Discrete Strategy PPT
This PPT slide, part of the 32-slide Jobs-to-Be-Done (JTBD) Growth Strategy Matrix PowerPoint presentation, presents an overview of the Discrete Strategy within the context of the JTBD (Jobs-to-Be-Done) Growth Strategy Matrix. It outlines how this strategy is employed by businesses targeting a specific demographic of clients who face restrictions in their options for completing a job. The overview section emphasizes that Discrete Strategy is applicable when customers' choices are constrained by various factors, including legal limitations, physical barriers, or emotional considerations.
The strategy utilization segment elaborates on the conditions under which a business might adopt this approach. It highlights that Discrete Strategy is effective when a more expensive version of an existing product is likely to be accepted by a captive customer base. This acceptance may arise from the lack of alternatives or the unique circumstances surrounding the customer’s needs. The text suggests that understanding the limitations faced by clients is crucial for justifying the higher costs associated with the product.
Examples provided illustrate the application of Discrete Strategy in real-world scenarios. For instance, individuals who cannot access traditional banking services may resort to costly check-cashing services. Similarly, airline passengers are forced to pay premium prices for food and beverages due to security regulations that prevent them from bringing their own. Other examples include venues like movie theaters and theme parks, which capitalize on restrictions such as baggage limitations.
The concluding note indicates that while employing a Discrete Strategy can lead to significant profits, it may also attract criticism for being exploitative. This duality presents a challenge for businesses considering this approach, as they must balance profitability with customer perception and ethical considerations.
This slide is part of the Jobs-to-Be-Done (JTBD) Growth Strategy Matrix PowerPoint presentation.
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Growth Strategy Customer-centric Organization Jobs-to-Be-Done
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