Strategic Customer Segmentation Using JTBD Matrix PPT
This PPT slide, part of the 32-slide Jobs-to-Be-Done (JTBD) Growth Strategy Matrix PowerPoint presentation, presents the JTBD (Jobs-to-Be-Done) Growth Strategy Matrix, focusing on customer placement within 4 distinct quadrants. Each quadrant represents different customer segments based on their needs and the value proposition offered by organizations. The vertical axis indicates whether customers feel their jobs are being done better or worse, while the horizontal axis reflects pricing strategy—charging more or less.
The upper left quadrant targets customers with underserved needs. Here, organizations are encouraged to develop products that fulfill these needs more effectively than competitors, allowing them to charge a premium. This segment represents a significant opportunity for growth, as these customers are likely to be more satisfied with superior offerings.
In contrast, the lower left quadrant includes customers with limited options. Companies can charge more for their products in this segment, even if they lack a distinct advantage over competitors. This suggests that the mere availability of options can justify higher pricing, highlighting the importance of market presence.
The right upper quadrant encompasses customers with either underserved or overserved needs. This group can be approached with better-performing products that are also less expensive. The strategy here is to attract customers by offering superior value at a competitive price point.
The slide emphasizes that understanding these segments allows organizations to tailor their strategies effectively. By identifying where customers fall within this matrix, executives can make informed decisions about product development and pricing strategies, ultimately enhancing customer satisfaction and driving growth.
This slide is part of the Jobs-to-Be-Done (JTBD) Growth Strategy Matrix PowerPoint presentation.
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Growth Strategy Customer-centric Organization Jobs-to-Be-Done Pricing Strategy Value Proposition Customer Satisfaction Product Development
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