Strategic Framework for Customer Job Analysis PPT

This PPT slide, part of the 32-slide Jobs-to-Be-Done (JTBD) Growth Strategy Matrix PowerPoint presentation, presents the Jobs-To-Be-Done (JTBD) Growth Strategy Matrix, which serves as a framework for organizations to evaluate their market strategies based on customer needs. It emphasizes the importance of understanding customer segments and their specific jobs to be done. Leadership is urged to contemplate their strategic direction—whether to enhance an existing product, introduce a budget-friendly variant, or pursue an entirely new approach.

The matrix itself is divided into 4 quadrants, each representing different strategies based on how well a product accomplishes customer jobs and its pricing. The vertical axis indicates the effectiveness of getting the job done, while the horizontal axis reflects the pricing strategy. The top left quadrant suggests a focus on delivering better results at a lower cost, which is typically the most favorable position. Conversely, the bottom right quadrant indicates a strategy that may involve higher costs while delivering inferior results.

The text highlights that the fundamental principle guiding this matrix is the need for products to fulfill customer jobs more efficiently and economically. Organizations can use this framework to assess their offerings and identify opportunities for improvement or innovation. By analyzing where their products fall within the matrix, companies can make informed decisions about product development and market positioning. This approach not only aids in understanding current market dynamics, but also facilitates the identification of gaps in customer satisfaction, enabling a more targeted and effective strategy for growth.

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Growth Strategy Customer-centric Organization Jobs-to-Be-Done Pricing Strategy Customer Satisfaction Leadership Product Development Innovation Positioning