Key Elements of Disruptive Innovation Theory PPT

This PPT slide, part of the 16-slide Disruptive Innovation Primer PowerPoint presentation, outlines 4 critical elements of the theory of Disruptive Innovation, a concept popularized by Clayton Christensen. Each element is visually represented in a puzzle format, emphasizing their interconnectedness.

The first element highlights that incumbents are on a continuous path of innovation. This suggests that established companies often focus on refining their existing products and services, which can lead to complacency. The second element points out that the pace of sustaining innovation can sometimes exceed customer needs. This indicates a potential disconnect where companies may innovate in ways that do not align with what customers actually want or require.

The third element states that incumbents possess the capability to respond to disruptive changes, but often fail to do so effectively. This reflects a common scenario where organizations have the resources and knowledge to adapt, but struggle with execution or decision-making. The fourth element illustrates that as a result of disruption, incumbents may flounder. This can lead to a loss of market share or relevance if they do not pivot in response to emerging threats.

The slide also hints at additional factors that may influence disruptive innovation, suggesting that the model is not exhaustive. This could imply that external variables, such as market dynamics or consumer behavior shifts, also play a significant role. Understanding these elements is crucial for any organization looking to navigate the complexities of innovation and market disruption effectively.

This slide is part of the Disruptive Innovation Primer PowerPoint presentation.

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Innovation Management Disruption Consumer Behavior Innovation

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