This PPT slide, part of the 196-slide Corporate Strategy Design Consulting Report PowerPoint presentation, presents a structured overview of various approaches to external market analysis, emphasizing the methodologies employed to gather and analyze market data. It highlights the importance of diverse data sources, including online research, interviews, industry journals, and public information regarding market demand and trends. This multifaceted approach ensures a comprehensive understanding of the market environment.

The table categorizes different product lines within the sanitary system, such as Duofix Chantier, Fittings, Public products, Pluvia, and Mepla. Each product line is assessed across 4 key research focus areas: market size (potential), market segmentation, market trend, and competition. The use of symbols—filled circles and flags—indicates the priority level assigned to each focus area for the respective product lines. High priority areas are marked with filled circles, while low priority areas are denoted by flags.

This prioritization suggests a strategic approach to resource allocation and focus, guiding stakeholders on where to direct their attention for maximum impact. For instance, product lines like Duofix Chantier and Fittings show a high priority across multiple research focus areas, indicating their significance in the market analysis. Conversely, other products may require less immediate attention, allowing for a more tailored strategy.

The slide underscores the rigor of the analysis conducted by Roland Berger Infocenter, reinforcing the credibility of the findings. Potential customers can glean that this document provides a thorough examination of market dynamics, essential for informed decision-making in product development and market entry strategies.

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Strategy Development Example Corporate Strategy Market Analysis Market Segmentation Market Entry Product Development