This PPT slide, part of the 196-slide Corporate Strategy Design Consulting Report PowerPoint presentation, focuses on 2 critical aspects influencing consumer behavior in the sanitary product market: brand consciousness and the preference for one-stop solutions. It highlights that consumers exhibit a strong inclination towards established brands when selecting sanitary products. This is particularly relevant as leading providers in the ceramic sector have cultivated significant brand awareness, which directly affects purchasing decisions. The mention of "XXX" suggests that this brand is struggling to gain recognition, indicating a potential gap in market presence that could hinder its competitive positioning.

On the right side, the slide discusses the trend of consumers preferring to purchase sanitary products as a cohesive set from a single brand. This one-stop solution approach is exemplified by the integration of multiple products, such as toilets, washbasins, and bathtubs, into a unified offering. The reference to "very few wall-hung" products implies a limited selection in the market, which may create an opportunity for brands that can effectively bundle their offerings.

The overarching theme here is that both brand recognition and the ability to provide comprehensive solutions are pivotal for market acceptance. For potential customers, this insight underscores the importance of building brand equity and considering product bundling strategies to meet consumer expectations. Addressing these factors could lead to enhanced market penetration and customer loyalty, making it essential for companies to align their strategies accordingly.

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Strategy Development Example Corporate Strategy Customer Loyalty Consumer Behavior Positioning