Framework for Identifying Distinctive Capabilities PPT

This PPT slide, part of the 24-slide Capabilities-Driven Strategy (CDS) PowerPoint presentation, outlines a two-step process aimed at identifying and prioritizing distinctive capabilities essential for a company’s market presence. The first step emphasizes understanding market demand drivers, which are crucial for delivering products and services that meet customer needs. Key questions guide this analysis: the level of customer engagement, the diversity of product or service segments, the potential market size, and the core interests of the market. This foundational understanding is vital for aligning capabilities with actual market demands.

The second step focuses on identifying a limited number of enterprise-wide capabilities that can effectively satisfy customer needs across all business areas. It suggests a concentrated effort on capabilities that define the company as a whole. The slide stresses the importance of articulating how these capabilities can set the company apart from competitors. Furthermore, it highlights the necessity of specifying the tools and processes that will support superior performance.

A critical note is made regarding market demand. The slide warns that a lack of market demand can diminish the value of any capability, underscoring the importance of aligning capabilities with market needs. This approach not only helps in prioritizing what the company should be known for, but also ensures that the capabilities developed are relevant and valuable in the eyes of the customer. Overall, this slide serves as a strategic framework for organizations looking to refine their operational focus and enhance their market positioning.

This slide is part of the Capabilities-Driven Strategy (CDS) PowerPoint presentation.

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Core Competencies Distinctive Capabilities Positioning

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