This PPT slide, part of the 30-slide Business Model Innovation PowerPoint presentation, addresses the paradox of business model innovation, highlighting a significant awareness of its necessity among executives while simultaneously noting its infrequent execution. The left section emphasizes this awareness, citing a 2005 survey by the Economist Intelligence Unit, which found that over half of executives believe business model innovation will become increasingly vital. Additionally, a 2008 IBM survey indicated that nearly all corporate CEOs acknowledged the need to adapt their business models. This sets a clear expectation that organizations recognize the importance of evolving their approaches to remain relevant.

Contrasting this awareness, the right side of the slide points out the rarity of successful business model innovations from established companies, using Apple as a notable example. An American Management Association study reveals that only 10% of innovation investments at global firms target new business models. The slide identifies two primary barriers to this innovation. First, it mentions a lack of definition, suggesting that insufficient research exists on the dynamics and processes involved in developing new business models. Second, it highlights a lack of understanding about what constitutes a business model, which complicates efforts to innovate effectively.

This slide serves as a critical reminder for potential customers that while awareness is high, the actual implementation of business model innovation remains a challenge. Organizations must confront these barriers head-on to translate awareness into action. The insights presented here can guide strategic discussions on how to foster a culture that not only recognizes the need for innovation, but also effectively pursues it.

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Innovation Management Business Model Innovation Business Model Design