Mapping Product/Market Combinations in Dredging Services PPT


This PPT slide, part of the 218-slide Business Model Design Report PowerPoint presentation, presents an activity map detailing twelve Product/Market/Combinations (PMCs) relevant to home markets, specifically focusing on dredging and related services. The structure categorizes various activities under 2 main headings: Dredging and Others. Each activity is aligned with different entities, including SUB-A, SUB-B, SISTER COMPANY, Client X Sweden, and COMPANY C.

Under the Dredging category, activities are listed such as Local, Intermediate, and Central dredging, along with specific services like Coast Protection (both rocks and sand), Outfalls, landfalls, and pipelines, and Sand & Gravel supply. The presence of blue shading indicates which companies are engaged in these activities, providing a visual representation of market participation. This layout allows for a quick assessment of which entities are involved in specific dredging services, highlighting potential overlaps or gaps in service offerings.

The Others section includes additional services like Harbour construction, Bore Piling, and Munition clearing. The absence of shading in this section for certain companies suggests that these services may not be part of their current offerings, indicating opportunities for expansion or collaboration.

This slide effectively communicates the scope of activities and market engagement for each company, serving as a strategic tool for understanding market positioning. For potential customers, it provides insights into where each company stands in relation to specific dredging and construction services, which could inform decisions on partnerships or competitive strategies.




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