This PPT slide, part of the 43-slide Business Model Canvas: Guide, Process and Tools PowerPoint presentation, presents a timeline of the evolution of the term "Business Model," categorized into three distinct phases: Early Mentions, Prominence, and Mass Adoption.

In the Early Mentions section, it highlights the limited academic references to the term, with key contributions from Bellman et al. in 1957 and Jones in 1960. Drucker’s 1994 work is noted for its reference to a "theory" of business, indicating an early conceptualization of business models. The modern usage of the term is attributed to Timmers in 1998, marking a shift towards a more structured understanding of business models.

Transitioning to the Prominence phase, the slide emphasizes the growing recognition of the term in academic research. Key studies from Amit and Zott in 2001, Chesbrough and Rosenbloom in 2002, and others are listed, showcasing how the discourse around business models gained traction. This section indicates a shift in focus, where the concept began to be seen as integral to understanding business strategy.

The final section, Mass Adoption, illustrates how business model concepts began to overlap and evolve. The introduction of the Business Model Canvas by Osterwalder and Pigneur in 2005 is highlighted as a pivotal moment, leading to widespread acceptance and application. Adaptations like the Lean Canvas and Social Business Model Canvas are mentioned, reflecting ongoing innovation in the field.

This slide serves as a foundational overview for anyone looking to understand the historical context and evolution of business models, providing insight into how these concepts have developed and gained importance over time.

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