Evaluating Business Model Feasibility and Desirability


This PPT slide, part of the 43-slide Business Model Canvas: Guide, Process and Tools PowerPoint presentation, presents a structured overview of the Business Model Canvas, focusing on three essential components: Feasibility, Desirability, and the associated elements that contribute to a viable business model. Each component is represented in a distinct section of the canvas, highlighting its importance in the overall framework.

Feasibility is positioned prominently, asking the critical question, "Can we deliver it?" This indicates an emphasis on operational capabilities and resource allocation. The associated elements, such as Key Partnerships, Key Activities, and Key Resources, suggest that a thorough assessment of these factors is necessary to ensure that the business can effectively execute its model.

Desirability follows, with the question, "Do customers want it?" This component underscores the necessity for market validation and customer engagement. It highlights the importance of understanding Customer Segments, Customer Relationships, and Channels. These elements are vital for ensuring that the offerings resonate with the target audience, which is crucial for driving demand and sustaining growth.

The slide also includes a Cost Structure and Revenue Streams section, indicating that financial considerations are integral to the business model. Understanding costs and potential revenue sources is essential for evaluating the overall viability of the business.

This slide serves as a foundational tool for any organization looking to refine its business model. It encourages a holistic view that balances operational capabilities with market needs, ensuring that both feasibility and desirability are addressed in strategic planning.



This slide is part of the Business Model Canvas: Guide, Process and Tools PowerPoint presentation.

MBB/Big 4 style presentation that provides an overview of the business model canvas and how it links to strategy analysis and development.

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