PPT Slide: Framework for Analyzing Customer Sharing Dynamics

Framework for Analyzing Customer Sharing Dynamics PPT

This PPT slide, part of the 60-slide Business Definition Analysis PowerPoint presentation, presents a framework for customer sharing analysis, focusing on 3 key areas: customer base overlap, functional substitution, and perceptual barriers. Each section aims to dissect the relationships between products and their respective customer bases.

The first area, customer base overlap, raises critical questions about the shared customer demographics among different suppliers. It prompts analysis of who is making purchasing decisions and what additional products customers typically buy alongside the primary product. This information is vital for understanding market positioning and potential collaboration opportunities.

The second area, functional substitution, examines whether different products can meet similar customer needs. It asks if these products currently or potentially fulfill the same usage scenarios. The mention of "product utility" suggests a focus on how well these products serve their intended purposes, which can inform strategic decisions about product development and marketing.

Lastly, perceptual barriers delve into customer perceptions regarding product differences. This aspect is crucial as it can significantly influence purchasing behavior. If customers perceive substantial differences among products, it may affect their willingness to switch or consider alternatives.

Overall, the slide emphasizes a structured approach to understanding customer dynamics and product positioning. By analyzing these elements, organizations can better navigate their market strategies and enhance customer engagement.

This slide is part of the Business Definition Analysis PowerPoint presentation.

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