Market Dynamics in the Early Majority Adoption Stage PPT

This PPT slide, part of the 27-slide 4 Stages of Disruption PowerPoint presentation, outlines Stage 3 of the disruption framework, labeled "Appealing Convergence." At this juncture, the disruptor has penetrated the Early Majority segment of the Consumer Adoption Curve, prompting the incumbent to actively engage in competition. The key action for the disruptor involves broadening its customer base by targeting slower-moving consumers. As the disruptor gains traction, the entire market begins to recognize the new product's capabilities.

The slide highlights that the disruptor is also learning from its own product limitations and is re-evaluating past strategies. This reflection leads to a subtle redefinition of the disruptive offering, suggesting that the disruptor is adapting to market feedback. The incumbent, facing this challenge, may attempt to integrate disruptive features into its existing product line. This strategy aims to capture attention while ensuring minimal disruption to current customers.

A significant risk for the incumbent is the potential failure to appreciate the true value of the disruptor's offerings compared to their own. The slide notes that the incumbent may be leapfrogged by newer technologies, indicating a shift in focus toward the disruptor's installed customer base. As the innovators and early adopters mature, a sense of stability begins to emerge in the market.

This stage is critical for understanding the dynamics between the disruptor and the incumbent. It emphasizes the need for strategic adaptation and awareness of evolving customer perceptions. The insights provided here are essential for any organization looking to navigate the complexities of market disruption effectively.

EXPLORE MORE SLIDES FROM THIS PRESENTATION

EXPLORE MORE PRESENTATIONS ON

Maturity Model Innovation Management Disruption Feedback