Framework for Understanding Disruption Stages PPT

This PPT slide, part of the 27-slide 4 Stages of Disruption PowerPoint presentation, outlines a framework detailing the 4 stages of disruption that a technology product typically undergoes. It begins with the "Disruption of Incumbent," where a new offering is introduced by a disruptor, often dismissed by established players as insignificant. This stage highlights the initial challenge faced by incumbents in recognizing the potential of emerging innovations.

The second stage, "Rapid and Linear Evolution," illustrates how incumbents respond to the disruptor's offering. They quickly innovate on their existing products, attempting to regain market traction. This phase emphasizes the urgency for incumbents to adapt to changing market dynamics, as they start to see the disruptor gaining foothold.

Next is "Appealing Convergence," where incumbents begin to acknowledge the threat posed by the disruptor. They start integrating disruptive features into their own offerings, leading to a blending of the new and existing products. This convergence is critical, as it represents a shift in strategy for incumbents, who must now compete with a product that has gained significant market acceptance.

The final stage, "Complete Reimagination," signifies the culmination of the disruption process. Here, the fully disruptive innovation is created, fundamentally altering the market landscape. This stage represents a significant transformation, not just for the disruptor, but also for incumbents who must now navigate a new reality.

Understanding this four-stage model is crucial for organizations. It provides insights into prioritizing design choices and strategic decisions throughout the innovation process. Recognizing where a product or organization stands within these stages can inform better decision-making and resource allocation.

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Maturity Model Innovation Management Disruption Innovation