Flevy Management Insights Q&A

How does the role of leadership change in an organization that adopts Obeya principles?

     Joseph Robinson    |    Obeya


This article provides a detailed response to: How does the role of leadership change in an organization that adopts Obeya principles? For a comprehensive understanding of Obeya, we also include relevant case studies for further reading and links to Obeya best practice resources.

TLDR Adopting Obeya principles transforms leadership roles from command-and-control to facilitative, emphasizing Collaboration, Continuous Improvement, Transparency, and Accountability, fostering a culture of Innovation and Operational Excellence.

Reading time: 5 minutes

Before we begin, let's review some important management concepts, as they related to this question.

What does Facilitative Leadership mean?
What does Continuous Improvement mean?
What does Transparency and Accountability mean?


Obeya, a term originating from Japanese that translates to "big room," is a Lean management philosophy that emphasizes transparency, collaboration, and visual management. As organizations adopt Obeya principles, the role of leadership undergoes significant transformation. This shift is not merely about changing physical spaces or introducing new tools but about fostering a culture of openness, real-time communication, and collective problem-solving. Leadership in an Obeya-centric organization moves away from traditional command-and-control models to a more facilitative and empowering approach.

Shift Towards Facilitative Leadership

In an Obeya environment, leaders transition from being the primary decision-makers to facilitators of collaborative decision-making processes. This shift requires leaders to develop new skills, such as active listening, effective questioning, and the ability to synthesize diverse viewpoints into coherent action plans. The role of a leader becomes more about enabling the team to identify and solve problems collaboratively rather than providing solutions. This approach not only leverages the collective intelligence of the team but also increases engagement and ownership among team members.

Leadership in an Obeya setting also emphasizes the importance of visual management. By using visual tools to track progress, identify issues, and highlight successes, leaders make information accessible to everyone. This transparency helps in aligning team efforts towards common goals and facilitates quicker adjustments to strategies as needed. The visual nature of Obeya rooms also aids in breaking down complex information, making it easier for teams to understand and act upon.

Moreover, adopting Obeya principles necessitates a change in how leaders approach meetings and communication. Traditional meetings, often characterized by lengthy presentations and one-way communication, are replaced by interactive sessions focused on problem-solving and strategy development. Leaders must be adept at guiding these discussions, ensuring that every voice is heard, and that the focus remains on actionable outcomes. This requires a balance of assertiveness and humility, as leaders must be willing to challenge ideas while also being open to having their own views questioned.

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Emphasis on Continuous Improvement and Learning

Leadership within an Obeya framework places a strong emphasis on continuous improvement and learning. This is in line with the broader Lean management philosophy, which views continuous improvement as a cornerstone of operational excellence. Leaders are expected to not only champion but also actively participate in improvement initiatives. They must create an environment where experimentation is encouraged, and failures are seen as learning opportunities rather than setbacks. This approach fosters a culture of innovation and agility, enabling the organization to adapt more effectively to changing market conditions.

Furthermore, leaders must be committed to their own personal development and learning. As the Obeya methodology emphasizes cross-functional collaboration, leaders need to have a broad understanding of various aspects of the business. This does not mean they need to be experts in every field but should have enough knowledge to ask the right questions and challenge assumptions constructively. Investing in leadership development programs that focus on cross-functional understanding and Lean management principles can be highly beneficial.

Real-world examples of organizations that have successfully implemented Obeya principles, such as Toyota and Spotify, highlight the role of leadership in driving change. These companies have demonstrated how leaders can use Obeya rooms to enhance communication, streamline decision-making processes, and foster a culture of continuous improvement. By actively participating in Obeya sessions, leaders at these organizations have been able to stay closely connected with their teams and the operational realities of the business, enabling them to lead more effectively.

Cultivating a Culture of Transparency and Accountability

Adopting Obeya principles requires leaders to cultivate a culture of transparency and accountability. This involves not only sharing information openly but also being transparent about decision-making processes. Leaders must ensure that team members understand how decisions are made, the criteria used, and the rationale behind them. This level of transparency helps in building trust and ensures that everyone is aligned with the organization's strategic objectives.

Accountability is another critical aspect of leadership in an Obeya environment. Leaders must hold themselves and their teams accountable for outcomes. This requires setting clear expectations, providing regular feedback, and recognizing achievements. By doing so, leaders reinforce the importance of accountability and encourage a high-performance culture. However, accountability should not be about assigning blame but rather about learning from outcomes and using that knowledge to improve future performance.

In conclusion, the adoption of Obeya principles necessitates a profound transformation in leadership style. Leaders must become facilitators of collaboration, champions of continuous improvement, and cultivators of a transparent and accountable culture. While this shift presents challenges, it also offers significant opportunities for leaders to drive their organizations towards greater operational excellence and innovation. By embracing these changes, leaders can unlock the full potential of their teams and ensure sustained success in an increasingly complex and competitive business environment.

Best Practices in Obeya

Here are best practices relevant to Obeya from the Flevy Marketplace. View all our Obeya materials here.

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Explore all of our best practices in: Obeya

Obeya Case Studies

For a practical understanding of Obeya, take a look at these case studies.

Operational Excellence for Semiconductor Manufacturer in High-Tech Industry

Scenario: The semiconductor manufacturer is grappling with the challenge of integrating an Obeya approach to enhance cross-functional collaboration and decision-making speed.

Read Full Case Study

Obeya Optimization for Construction Management

Scenario: The organization is a mid-sized construction company specializing in commercial real estate projects.

Read Full Case Study

Obeya Implementation and Improvement for a Global Technology Company

Scenario: A multinational technology company is struggling with the implementation and optimization of its Obeya.

Read Full Case Study

Obeya Digital Transformation for Global E-commerce Firm

Scenario: The company is a leading e-commerce player experiencing difficulty in maintaining its Obeya—a centralized space for cross-functional teams to collaborate and monitor project progress.

Read Full Case Study

Operational Excellence for Maritime Shipping Firm in Asia-Pacific

Scenario: A maritime shipping company in the Asia-Pacific region is struggling with its Obeya room efficiency.

Read Full Case Study

Transforming Animal Production: Overcoming Operational Inefficiencies with Obeya Strategy

Scenario: A mid-size animal production company implemented an Obeya-based strategic framework to address significant operational inefficiencies.

Read Full Case Study


Explore all Flevy Management Case Studies

Related Questions

Here are our additional questions you may be interested in.

What are the common pitfalls or challenges organizations face when implementing Obeya, and how can they be overcome?
Implementing Obeya faces challenges like lack of understanding and commitment, physical and technological barriers, and integration with existing processes, which can be overcome by leadership buy-in, leveraging digital tools for virtual collaboration, and aligning with organizational goals and workflows. [Read full explanation]
How does Obeya adapt to remote or hybrid work environments, ensuring inclusivity and effectiveness?
Adapting Obeya for remote and hybrid work involves leveraging digital tools for collaboration, maintaining inclusivity through structured virtual meetings, and integrating Lean Management principles for operational excellence. [Read full explanation]
What metrics or KPIs are most effective for measuring the success of an Obeya implementation?
Maximize Operational Excellence with Obeya: Measure success through Project Completion Time, Budget Adherence, Quality of Deliverables, Cycle Time reduction, and enhanced Stakeholder Satisfaction for strategic business transformation. [Read full explanation]
How is artificial intelligence being integrated into Obeya rooms to enhance decision-making processes?
AI integration into Obeya rooms is transforming decision-making by improving Strategic Planning, Operational Excellence, and Risk Management with advanced analytics, predictive insights, and real-time data interpretation. [Read full explanation]
How is the concept of Obeya evolving to meet the challenges of digital transformation in businesses?
The evolution of Obeya into Digital Obeya rooms addresses the challenges of Digital Transformation by leveraging digital tools for enhanced collaboration, strategic alignment, and decision-making in a dispersed workforce. [Read full explanation]
Can Obeya principles be integrated with agile methodologies, and if so, how?
Integrating Obeya principles with Agile methodologies improves collaboration, transparency, and efficiency in project management, leveraging visual management and cross-functional teamwork for superior outcomes. [Read full explanation]

 
Joseph Robinson, New York

Operational Excellence, Management Consulting

This Q&A article was reviewed by Joseph Robinson. Joseph is the VP of Strategy at Flevy with expertise in Corporate Strategy and Operational Excellence. Prior to Flevy, Joseph worked at the Boston Consulting Group. He also has an MBA from MIT Sloan.

To cite this article, please use:

Source: "How does the role of leadership change in an organization that adopts Obeya principles?," Flevy Management Insights, Joseph Robinson, 2025




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