Check out our FREE Resources page – Download complimentary business frameworks, PowerPoint templates, whitepapers, and more.







Flevy Management Insights Q&A
Can Obeya principles be integrated with agile methodologies, and if so, how?


This article provides a detailed response to: Can Obeya principles be integrated with agile methodologies, and if so, how? For a comprehensive understanding of Obeya, we also include relevant case studies for further reading and links to Obeya best practice resources.

TLDR Integrating Obeya principles with Agile methodologies improves collaboration, transparency, and efficiency in project management, leveraging visual management and cross-functional teamwork for superior outcomes.

Reading time: 4 minutes


Integrating Obeya Principles with Agile Methodologies is not only feasible but can also significantly enhance the agility and effectiveness of an organization's project management and strategic execution. Obeya, a term derived from Japanese meaning "big room," is a physical or virtual space where cross-functional teams collaborate and visualize work to make better and faster decisions. Agile methodologies, on the other hand, focus on iterative development, customer feedback, and flexibility. By combining these two approaches, organizations can create a powerful framework for executing projects and initiatives with higher efficiency and adaptability.

Understanding the Synergy between Obeya and Agile

The essence of integrating Obeya principles with Agile methodologies lies in their shared goals: improving collaboration, transparency, and efficiency. Obeya rooms serve as a central hub for visual management, where teams can see the progress of work, identify bottlenecks, and discuss solutions in real-time. This visual management is a cornerstone of Agile practices, such as Kanban and Scrum boards, which track the progress of tasks and sprints. By aligning these visual tools within an Obeya framework, organizations can enhance the visibility of project statuses, priorities, and dependencies across multiple Agile teams, leading to improved coordination and decision-making.

Moreover, Obeya principles emphasize cross-functional collaboration, bringing together team members from different disciplines to work towards a common goal. This interdisciplinary approach is also fundamental to Agile methodologies, where cross-functional teams are empowered to make decisions and iterate quickly based on customer feedback and changing requirements. Integrating Obeya with Agile methodologies facilitates a deeper level of collaboration and alignment, ensuring that all team members are working towards shared objectives with a clear understanding of their roles and contributions.

Finally, both Obeya and Agile methodologies stress the importance of continuous improvement. In an Obeya room, teams regularly review performance metrics and project outcomes to identify areas for improvement. Similarly, Agile methodologies incorporate retrospectives and feedback loops to refine processes and enhance product quality over time. By combining these practices, organizations can create a dynamic environment where learning and adaptation are part of the culture, driving ongoing improvements in performance and customer satisfaction.

Learn more about Continuous Improvement Agile Visual Management Customer Satisfaction

Are you familiar with Flevy? We are you shortcut to immediate value.
Flevy provides business best practices—the same as those produced by top-tier consulting firms and used by Fortune 100 companies. Our best practice business frameworks, financial models, and templates are of the same caliber as those produced by top-tier management consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture. Most were developed by seasoned executives and consultants with 20+ years of experience.

Trusted by over 10,000+ Client Organizations
Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.
AT&T GE Cisco Intel IBM Coke Dell Toyota HP Nike Samsung Microsoft Astrazeneca JP Morgan KPMG Walgreens Walmart 3M Kaiser Oracle SAP Google E&Y Volvo Bosch Merck Fedex Shell Amgen Eli Lilly Roche AIG Abbott Amazon PwC T-Mobile Broadcom Bayer Pearson Titleist ConEd Pfizer NTT Data Schwab

Implementing Obeya in an Agile Context

To successfully integrate Obeya principles with Agile methodologies, organizations should start by designing an Obeya room that supports Agile workflows. This involves setting up visual management tools, such as Kanban boards or Scrum task boards, that align with the organization's Agile processes. The Obeya room should also include space for displaying key performance indicators (KPIs), project timelines, and risk assessments to provide a comprehensive overview of project health and progress. By creating a physical or virtual space that encapsulates the entire project ecosystem, teams can more effectively manage work and collaborate on solutions.

Another critical aspect of implementing Obeya in an Agile context is fostering a culture of open communication and transparency. This means encouraging team members to share updates, challenges, and insights openly in the Obeya room, without fear of judgment or retribution. Regular stand-up meetings, sprint reviews, and retrospective sessions should be held in the Obeya room to facilitate discussion and collaborative problem-solving. By promoting a culture of openness and continuous feedback, organizations can leverage the full potential of both Obeya and Agile methodologies to drive project success.

Finally, organizations must ensure that leadership is actively involved in the Obeya process. Leaders should regularly participate in Obeya meetings, providing guidance, support, and decision-making as needed. This involvement demonstrates a commitment to the Agile and Obeya principles, reinforcing their importance within the organization. Additionally, leadership engagement in the Obeya room can help to break down silos, align strategic objectives with team-level efforts, and accelerate decision-making processes, further enhancing the effectiveness of Agile project management.

Learn more about Kanban Board Project Management Key Performance Indicators Leadership

Real-World Examples and Outcomes

Several leading organizations have successfully integrated Obeya principles with Agile methodologies to drive project success. For instance, Toyota, the originator of the Obeya concept, has long used these principles to enhance its Lean Manufacturing and Agile development processes, resulting in increased efficiency, faster time-to-market, and higher product quality. Similarly, Spotify, known for its Agile engineering culture, has adopted Obeya-like spaces for cross-functional teams to collaborate, visualize work, and make data-driven decisions, contributing to the company's rapid innovation and growth.

In the technology sector, companies like Intel have implemented Obeya rooms to manage complex product development projects. By visualizing work and fostering cross-functional collaboration, Intel has been able to reduce development cycles and improve product innovation. These examples demonstrate the tangible benefits of integrating Obeya principles with Agile methodologies, including enhanced visibility, improved collaboration, and faster decision-making.

While specific statistics from consulting firms on the success rates of Obeya and Agile integration are scarce, the anecdotal evidence and case studies from leading organizations underscore the effectiveness of this approach. By combining the visual management and collaborative space of Obeya with the iterative, flexible nature of Agile methodologies, organizations can create a powerful framework for managing projects and driving business transformation.

Integrating Obeya principles with Agile methodologies offers a strategic advantage for organizations looking to enhance collaboration, transparency, and efficiency in their project management practices. By creating a supportive environment that fosters open communication, continuous improvement, and cross-functional teamwork, organizations can leverage the strengths of both approaches to achieve superior project outcomes and drive business success.

Learn more about Business Transformation Lean Manufacturing Product Development

Best Practices in Obeya

Here are best practices relevant to Obeya from the Flevy Marketplace. View all our Obeya materials here.

Did you know?
The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.

Explore all of our best practices in: Obeya

Obeya Case Studies

For a practical understanding of Obeya, take a look at these case studies.

Obeya Digital Transformation for Global E-commerce Firm

Scenario: The company is a leading e-commerce player experiencing difficulty in maintaining its Obeya—a centralized space for cross-functional teams to collaborate and monitor project progress.

Read Full Case Study

Operational Excellence for Maritime Shipping Firm in Asia-Pacific

Scenario: A maritime shipping company in the Asia-Pacific region is struggling with its Obeya room efficiency.

Read Full Case Study

Operational Excellence for Semiconductor Manufacturer in High-Tech Industry

Scenario: The semiconductor manufacturer is grappling with the challenge of integrating an Obeya approach to enhance cross-functional collaboration and decision-making speed.

Read Full Case Study

Obeya Optimization for Agritech Firm in Sustainable Agriculture

Scenario: An international agritech firm specializing in sustainable agriculture is struggling to maintain the efficacy of its Obeya room.

Read Full Case Study

Obeya Optimization for Construction Management

Scenario: The organization is a mid-sized construction company specializing in commercial real estate projects.

Read Full Case Study

Maritime Fleet Modernization & Digitalization

Scenario: The company is a mid-sized maritime shipping firm struggling with outdated fleet management systems.

Read Full Case Study

Explore all Flevy Management Case Studies

Related Questions

Here are our additional questions you may be interested in.

What are the common pitfalls or challenges organizations face when implementing Obeya, and how can they be overcome?
Implementing Obeya faces challenges like lack of understanding and commitment, physical and technological barriers, and integration with existing processes, which can be overcome by leadership buy-in, leveraging digital tools for virtual collaboration, and aligning with organizational goals and workflows. [Read full explanation]
How does Obeya adapt to remote or hybrid work environments, ensuring inclusivity and effectiveness?
Adapting Obeya for remote and hybrid work involves leveraging digital tools for collaboration, maintaining inclusivity through structured virtual meetings, and integrating Lean Management principles for operational excellence. [Read full explanation]
What metrics or KPIs are most effective for measuring the success of an Obeya implementation?
Maximize Operational Excellence with Obeya: Measure success through Project Completion Time, Budget Adherence, Quality of Deliverables, Cycle Time reduction, and enhanced Stakeholder Satisfaction for strategic business transformation. [Read full explanation]
How does the role of leadership change in an organization that adopts Obeya principles?
Adopting Obeya principles transforms leadership roles from command-and-control to facilitative, emphasizing Collaboration, Continuous Improvement, Transparency, and Accountability, fostering a culture of Innovation and Operational Excellence. [Read full explanation]
How is artificial intelligence being integrated into Obeya rooms to enhance decision-making processes?
AI integration into Obeya rooms is transforming decision-making by improving Strategic Planning, Operational Excellence, and Risk Management with advanced analytics, predictive insights, and real-time data interpretation. [Read full explanation]
What impact does the increasing emphasis on sustainability have on the principles and practices of Obeya?
The increasing emphasis on sustainability is reshaping Obeya practices to integrate ESG considerations into Strategic Planning, Performance Management, and fostering a culture of innovation and accountability through visual management and cross-functional collaboration. [Read full explanation]

Source: Executive Q&A: Obeya Questions, Flevy Management Insights, 2024


Flevy is the world's largest knowledge base of best practices.


Leverage the Experience of Experts.

Find documents of the same caliber as those used by top-tier consulting firms, like McKinsey, BCG, Bain, Deloitte, Accenture.

Download Immediately and Use.

Our PowerPoint presentations, Excel workbooks, and Word documents are completely customizable, including rebrandable.

Save Time, Effort, and Money.

Save yourself and your employees countless hours. Use that time to work on more value-added and fulfilling activities.




Read Customer Testimonials



Download our FREE Strategy & Transformation Framework Templates

Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S Strategy Model, Balanced Scorecard, Disruptive Innovation, BCG Experience Curve, and many more.