Flevy Management Insights Q&A
How can companies navigate fairness challenges in global supply chain practices?


This article provides a detailed response to: How can companies navigate fairness challenges in global supply chain practices? For a comprehensive understanding of Fairness, we also include relevant case studies for further reading and links to Fairness best practice resources.

TLDR Navigating fairness in global supply chains involves a strategic approach integrating Responsible Sourcing, Supply Chain Resilience, Flexibility, and Stakeholder Engagement to build sustainable, ethical practices.

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Before we begin, let's review some important management concepts, as they related to this question.

What does Fair Supply Chain Practices mean?
What does Responsible Sourcing mean?
What does Stakeholder Engagement mean?
What does Supply Chain Resilience mean?


Navigating fairness challenges in global supply chain practices requires a multifaceted approach that addresses ethical, economic, and environmental concerns. Organizations are increasingly held accountable not only for their own practices but also for those of their suppliers and partners. This accountability extends across a range of issues, from labor rights and environmental sustainability to anti-corruption measures. Achieving fairness in the supply chain is not merely a matter of compliance; it is a strategic imperative that can enhance brand reputation, foster consumer loyalty, and drive sustainable growth.

Understanding the Landscape

The first step in navigating fairness challenges is to gain a comprehensive understanding of the supply chain landscape. This involves mapping out the supply chain to identify all suppliers, subcontractors, and partners, and assessing the risks and challenges specific to each segment. According to McKinsey & Company, organizations with a transparent view of their supply chain can better identify areas of risk, from labor practices to environmental impacts. This transparency is not just about knowing who the suppliers are but understanding their practices, cultures, and the regulatory environments in which they operate.

Due diligence is critical. Organizations must conduct thorough assessments, including audits and inspections, to ensure that their partners comply with local and international laws, as well as the organization's own standards for fairness and ethical conduct. This process should be ongoing, with regular reviews to account for changes in the supply chain or in regulatory requirements.

Engagement with suppliers is also key. Rather than imposing standards unilaterally, organizations should work collaboratively with suppliers to understand their challenges and constraints. This collaborative approach can help build capacity and foster improvements in practices over time. For example, instead of severing ties with a supplier over a compliance issue, an organization might work with them to address the underlying problems, thereby supporting sustainable improvements.

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Implementing Responsible Sourcing

Responsible sourcing is at the heart of fair supply chain practices. This means selecting suppliers not only on the basis of cost and efficiency but also considering their social and environmental performance. Organizations like the Responsible Business Alliance provide frameworks and tools to help companies evaluate potential suppliers. Implementing responsible sourcing policies requires a clear set of criteria, transparent assessment processes, and, crucially, the commitment to act on the findings, even if it means making difficult decisions about supplier relationships.

Technology plays a crucial role in enabling responsible sourcing. Digital platforms can facilitate the collection and analysis of data on suppliers' practices, making it easier to monitor compliance and identify issues. Blockchain technology, for example, offers a way to create a secure and immutable record of transactions, helping to ensure the integrity of the supply chain and providing a clear audit trail.

Training and capacity building are essential components of responsible sourcing. Organizations should invest in educating their procurement teams about the importance of fairness in the supply chain and how to assess suppliers' social and environmental performance. Moreover, offering training and resources to suppliers can help them meet the required standards, thereby strengthening the supply chain as a whole.

Building Resilience and Flexibility

The global nature of supply chains makes them vulnerable to a wide range of risks, from geopolitical tensions to natural disasters. Building resilience into the supply chain is crucial for maintaining fairness under changing conditions. This involves diversifying supplier bases to avoid over-reliance on a single country or region, which can be particularly important in managing risks related to labor practices or environmental regulations.

Flexibility is also key. Organizations need to be able to respond quickly to disruptions or issues in the supply chain. This might mean having contingency plans in place, such as alternative suppliers that can meet the organization's standards for fairness and ethical conduct. According to a report by Deloitte, companies with flexible supply chains are better positioned to adapt to changes and maintain ethical practices even in challenging circumstances.

Investing in long-term relationships with suppliers can also contribute to resilience. When organizations and their suppliers have a mutual commitment to fairness and ethical practices, they are more likely to work together to overcome challenges. This can lead to more stable supply chains that are capable of delivering sustainable value over time.

Engaging Stakeholders and Reporting Progress

Stakeholder engagement is critical for navigating fairness challenges in the supply chain. This includes not only suppliers but also customers, employees, investors, and the wider community. Organizations should communicate their commitment to fair supply chain practices and report on their progress. Transparency in reporting, including the disclosure of challenges and how they are being addressed, can build trust and support from stakeholders.

Consumer expectations are increasingly driving the agenda on supply chain fairness. Organizations that can demonstrate their commitment to ethical practices through clear, credible reporting are likely to gain a competitive advantage. Tools such as sustainability reports and certifications from independent bodies can provide external validation of an organization's efforts.

Finally, organizations must be prepared to listen to and act on feedback from stakeholders. This can provide valuable insights into potential issues and areas for improvement. Engaging with stakeholders in a meaningful way can help organizations stay ahead of emerging challenges and ensure that their supply chain practices remain fair and responsible.

Navigating fairness challenges in global supply chain practices is a complex but essential task. It requires a strategic approach that integrates responsible sourcing, resilience, flexibility, and stakeholder engagement. By taking these steps, organizations can not only mitigate risks but also seize opportunities for innovation and growth, building a supply chain that is both fair and sustainable.

Best Practices in Fairness

Here are best practices relevant to Fairness from the Flevy Marketplace. View all our Fairness materials here.

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Explore all of our best practices in: Fairness

Fairness Case Studies

For a practical understanding of Fairness, take a look at these case studies.

Fairness Alignment Initiative for Retail Chain in Health & Wellness

Scenario: A leading retail firm in the health and wellness sector is grappling with internal Fairness challenges, as rapid expansion has led to disparate treatment of employees and inconsistencies in customer service experiences.

Read Full Case Study

Equity Enhancement in Maritime Freight Operations

Scenario: The organization is a global maritime freight company grappling with fairness issues in employee promotions and remuneration.

Read Full Case Study

Diversity Equity and Inclusion Enhancement in Retail

Scenario: The organization is a multinational retailer facing challenges in embedding Diversity, Equity, and Inclusion (DEI) principles into its global operations.

Read Full Case Study

Luxury Brand Equity Enhancement Initiative

Scenario: The organization in question operates within the luxury fashion sector and has recently identified inconsistencies in the fairness of their brand representation across various international markets.

Read Full Case Study

Equitable Resource Distribution Framework for Construction Sector SMEs

Scenario: The organization, a small to medium-sized enterprise in the construction sector, is grappling with internal challenges related to Fairness in resource allocation and opportunity distribution among its workforce.

Read Full Case Study

Fairness Enhancement Initiative in Cosmetic Industry

Scenario: The company, a leading cosmetics manufacturer, is grappling with fairness in product representation and marketing strategies.

Read Full Case Study

Explore all Flevy Management Case Studies

Related Questions

Here are our additional questions you may be interested in.

In what ways can technology be leveraged to enhance fairness in decision-making processes within organizations?
Explore how Data-Driven Decision Making, Transparent Processes, and AI & ML can enhance Fairness in Decision-Making, fostering a culture of trust and business success. [Read full explanation]
How can leaders address and rectify perceptions of unfairness that may already exist within their teams or organizations?
Leaders can address perceptions of unfairness by identifying root causes through feedback, developing SMART action plans with employee involvement, and embedding fairness into the organization's culture for sustained change. [Read full explanation]
What are the implications of global diversity and inclusion trends on the fairness strategies of multinational corporations?
Global diversity and inclusion trends necessitate nuanced fairness strategies in MNCs, impacting Strategic Planning, Talent Management, and Corporate Social Responsibility to drive competitive advantage and societal equity. [Read full explanation]
What strategies can organizations employ to measure and improve the perception of fairness among their employees effectively?
Organizations can improve fairness perception through Transparent Communication, Equitable Treatment and Opportunities, and Consistent Application of Policies, fostering a more engaged and productive workforce. [Read full explanation]
What steps can organizations take to ensure fairness in employee recognition and reward systems?
Organizations can ensure fairness in employee recognition and reward systems by establishing clear, measurable criteria, implementing structured recognition programs, promoting continuous feedback, and ensuring equity in rewards, all aligned with business objectives and values. [Read full explanation]
What role does fairness play in attracting and retaining top talent in highly competitive industries?
Fairness is crucial in attracting and retaining top talent by impacting organizational reputation, employee satisfaction, and promoting Diversity and Inclusion, leading to better business outcomes. [Read full explanation]

Source: Executive Q&A: Fairness Questions, Flevy Management Insights, 2024


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