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Flevy Management Insights Q&A
What strategies can organizations employ to measure and improve the perception of fairness among their employees effectively?


This article provides a detailed response to: What strategies can organizations employ to measure and improve the perception of fairness among their employees effectively? For a comprehensive understanding of Fairness, we also include relevant case studies for further reading and links to Fairness best practice resources.

TLDR Organizations can improve fairness perception through Transparent Communication, Equitable Treatment and Opportunities, and Consistent Application of Policies, fostering a more engaged and productive workforce.

Reading time: 4 minutes


Perception of fairness within an organization is a crucial factor that influences employee engagement, satisfaction, and productivity. Fairness, or the lack thereof, can significantly impact the overall morale and performance of an organization. As such, it is imperative for organizations to measure and improve this perception among their employees. This can be achieved through various strategies, including transparent communication, equitable treatment, and consistent application of policies.

Establishing Transparent Communication Channels

One of the most effective strategies for enhancing the perception of fairness is through the establishment of transparent communication channels. Transparency in communication involves openly sharing information about decision-making processes, criteria for performance evaluations, and the rationale behind organizational changes. This approach helps employees understand the "why" behind decisions, reducing the room for speculation and misconceptions. For instance, a study by Deloitte highlighted that organizations with high levels of transparency had higher employee satisfaction rates. By implementing regular town hall meetings, Q&A sessions with leadership, and clear internal communication platforms, organizations can foster a culture of openness and trust.

Moreover, transparent communication should extend to feedback mechanisms. Providing and encouraging continuous, constructive feedback helps employees understand their performance and areas for improvement. This not only aids in personal development but also ensures that employees feel valued and fairly treated. For example, Adobe’s Check-In system, which replaced annual reviews with ongoing discussions between managers and employees, has been lauded for increasing transparency and fairness in performance management.

Lastly, organizations should ensure that communication channels are accessible to all employees, regardless of their position or location. This inclusivity ensures that every employee has the opportunity to voice concerns, ask questions, and receive the same information as their peers, further enhancing the perception of fairness.

Explore related management topics: Organizational Change Performance Management

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Implementing Equitable Treatment and Opportunities

Equitable treatment of employees is another cornerstone in improving perceptions of fairness. This involves ensuring that all employees have equal access to opportunities, resources, and rewards, based on their performance and capabilities. For example, Google’s approach to equitable treatment involves rigorous data analysis to identify and eliminate any biases in pay, promotions, and performance evaluations. By systematically reviewing these processes, Google aims to ensure that all employees are treated fairly, based on merit.

In addition to equitable treatment, organizations should focus on diversity and inclusion initiatives. A diverse workforce that feels included and respected is more likely to perceive their environment as fair. For instance, McKinsey’s research has consistently shown that diverse organizations perform better and have more engaged employees. By actively promoting diversity and inclusion, organizations can not only enhance fairness but also benefit from a wider range of perspectives and ideas.

Furthermore, organizations should provide professional development and career advancement opportunities to all employees. This includes offering training programs, mentorship, and clear pathways for progression within the organization. By doing so, employees feel that they have the chance to grow and succeed, regardless of their background or starting point, which significantly improves the perception of fairness.

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Consistent Application of Policies and Procedures

The consistent application of policies and procedures is critical in maintaining a fair organizational environment. This means that all rules, policies, and disciplinary actions are applied uniformly, regardless of an employee’s status or relationship with management. For example, a study by PwC emphasized the importance of consistency in policy application as a key driver of employee trust and fairness perception. Organizations can achieve this by regularly training managers and leaders on the importance of consistency and by monitoring the application of policies to ensure fairness.

Additionally, organizations should have clear, written policies that are easily accessible to all employees. This includes codes of conduct, performance evaluation criteria, and grievance procedures. By having these documents readily available, employees are aware of the expectations and processes within the organization, reducing feelings of uncertainty and unfair treatment.

Lastly, it is essential for organizations to establish independent bodies or committees to oversee the application of policies and to address any concerns or grievances. These bodies should have the authority to review decisions and ensure that they are in line with organizational values and policies. For instance, Salesforce has implemented an Office of Ethical and Humane Use of Technology to ensure that its values are consistently applied across all aspects of the organization.

Improving the perception of fairness within an organization requires a multifaceted approach that includes transparent communication, equitable treatment, and the consistent application of policies. By focusing on these areas, organizations can create a more engaged, satisfied, and productive workforce.

Best Practices in Fairness

Here are best practices relevant to Fairness from the Flevy Marketplace. View all our Fairness materials here.

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Explore all of our best practices in: Fairness

Fairness Case Studies

For a practical understanding of Fairness, take a look at these case studies.

Diversity Equity and Inclusion Enhancement in Retail

Scenario: The organization is a multinational retailer facing challenges in embedding Diversity, Equity, and Inclusion (DEI) principles into its global operations.

Read Full Case Study

Fairness Alignment Initiative for Retail Chain in Health & Wellness

Scenario: A leading retail firm in the health and wellness sector is grappling with internal Fairness challenges, as rapid expansion has led to disparate treatment of employees and inconsistencies in customer service experiences.

Read Full Case Study

Fairness Enhancement Initiative in Cosmetic Industry

Scenario: The company, a leading cosmetics manufacturer, is grappling with fairness in product representation and marketing strategies.

Read Full Case Study

Equitable Resource Distribution Framework for Construction Sector SMEs

Scenario: The organization, a small to medium-sized enterprise in the construction sector, is grappling with internal challenges related to Fairness in resource allocation and opportunity distribution among its workforce.

Read Full Case Study

Diversity Equity & Inclusion Strategy for Defense Contractor in High-Tech Sector

Scenario: A defense contractor specializing in advanced electronics is grappling with issues of Fairness within its multinational workforce.

Read Full Case Study

Fairness Framework Enhancement for Cosmetics Brand in Competitive Market

Scenario: The organization in question is a mid-sized cosmetics brand that has been facing challenges in ensuring fairness within its internal promotion and compensation practices.

Read Full Case Study


Explore all Flevy Management Case Studies

Related Questions

Here are our additional questions you may be interested in.

What are the implications of global diversity and inclusion trends on the fairness strategies of multinational corporations?
Global diversity and inclusion trends necessitate nuanced fairness strategies in MNCs, impacting Strategic Planning, Talent Management, and Corporate Social Responsibility to drive competitive advantage and societal equity. [Read full explanation]
How are digital platforms and social media influencing public perceptions of corporate fairness and equity?
Digital platforms and social media significantly impact public perceptions of corporate fairness and equity, necessitating transparent communication and proactive reputation management by organizations. [Read full explanation]
How can organizations ensure equitable access to professional development opportunities for all employees?
Organizations can ensure equitable access to professional development through a multifaceted approach that includes a clear equity framework, leveraging technology and partnerships, and promoting a Continuous Learning culture. [Read full explanation]
How can companies integrate fairness into their corporate social responsibility (CSR) strategies?
Integrating fairness into CSR strategies involves Strategic Planning, stakeholder analysis, transparency, and accountability, aiming for equitable practices and sustainable, socially responsible outcomes. [Read full explanation]
In what ways can technology be leveraged to enhance fairness in decision-making processes within organizations?
Explore how Data-Driven Decision Making, Transparent Processes, and AI & ML can enhance Fairness in Decision-Making, fostering a culture of trust and business success. [Read full explanation]
What are the best practices for mitigating unconscious bias in performance reviews and promotions?
Mitigating unconscious bias in Performance Reviews and Promotions involves Structured and Standardized Evaluation Processes, enhancing Transparency and Accountability, and leveraging Technology to ensure fairness and inclusivity. [Read full explanation]
How can leaders use behavioral strategy to address and prevent nepotism and favoritism in the workplace?
Leaders can combat nepotism and favoritism through Behavioral Strategy by establishing clear policies, promoting open communication, and investing in regular training and development programs to uphold a culture of fairness and meritocracy. [Read full explanation]
How can leaders address and rectify perceptions of unfairness that may already exist within their teams or organizations?
Leaders can address perceptions of unfairness by identifying root causes through feedback, developing SMART action plans with employee involvement, and embedding fairness into the organization's culture for sustained change. [Read full explanation]

Source: Executive Q&A: Fairness Questions, Flevy Management Insights, 2024


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