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DOCUMENTS (6)


This document provides an introduction to industry and market analysis. It outlines a high level approach to industry and market analysis, and delineates the questions and [read more]

Whereas "market" and "industry" are often used interchangeably, there are actually distinct terms with different meanings. An industry is comprised of a series of markets. This [read more]

Quantifying the size, share, and growth of a market offers invaluable insight, but it is not a simple process--especially when data is not readily available. This document [read more]

It goes without saying that understanding the competitive landscape is crucial to succeeding in the market. This presentation discusses several frameworks to understand and [read more]

Some of the tools already touched on in previous decks can also be used to establish an organization's competitive position. In this guide, we will look at some of the other [read more]

To succeed in a market, organizations need to objectively analyze the underlying forces, attractiveness, and success factors. Industry Analysis helps in understanding a company's [read more]


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