Management consultants at top firms, such as McKinsey, BCG, Bain, Deloitte, and Accenture, rely on structured frameworks to break down complex Customer-centric Design challenges into clear analyses and actionable recommendations. This whitepaper compiles 10 of the most essential Customer-centric Design frameworks into a single reference, each explained in a concise primer format with visual slides.

Frameworks covered include:

• Customer Journey Map
• Value Creation: Impact of Customer Experience
• Customer -centric Segmentation
• Voice of the Customer (VOC)
• Connected Customer Strategy
• Omni -channel Customer Journey Design
• Service Blueprint
• RATER Model
• Net Promoter Score (NPS)

Use this whitepaper to structure your thinking, frame Customer-centric Design discussions with stakeholders, and accelerate your analysis with proven consulting tools.

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