Developing a Comprehensive Business Case for Investment


This PPT slide, part of the 47-slide Value-based Pricing Strategy PowerPoint presentation, outlines the final phase of a capital budgeting process, focusing on developing a business case. It emphasizes two main steps: creating an economic model and determining the bottom-line impact. The content is divided into financial and non-financial categories, highlighting examples for each.

In the financial section, quantifiable benefits such as increased sales, improved delivery times, and reduced operating costs are presented. These metrics are essential for illustrating the tangible returns of an investment. On the non-financial side, benefits like customer satisfaction and service quality are noted. These factors, while harder to quantify, are crucial for understanding the overall impact of a project on organizational health.

The slide also suggests that both financial and non-financial benefits should be captured qualitatively. This dual approach ensures that the business case is comprehensive, addressing both measurable outcomes and softer, qualitative improvements. It’s vital for decision-makers to recognize that while numbers are important, the broader implications of a project can significantly influence its success.

This structure encourages a balanced view when evaluating potential investments. The emphasis on both quantifiable and qualitative aspects allows for a more nuanced understanding of value creation. For potential customers, this slide serves as a guide to developing a robust business case that can effectively communicate the merits of a project to stakeholders.



This slide is part of the Value-based Pricing Strategy PowerPoint presentation.

Designed by a firm of ex-consultants from McKinsey, E&Y, and Bearing Point, this presentation breaks down a consulting framework on Value-based Pricing. Value-based Pricing is a superior approach to Cost-based and Competitive Pricing.

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