This PPT slide, part of the 38-slide Ten Schools of Thought on Strategic Management PowerPoint presentation, outlines the School of Design's perspective on strategy formulation, emphasizing a structured approach to aligning internal capabilities with external opportunities. It highlights the importance of senior management in crafting clear and straightforward strategies through a conscious thought process. This method is characterized as neither strictly analytical nor entirely informal, suggesting a balanced approach to strategy development.

The slide categorizes this school of thought as prescriptive, indicating a focus on guiding principles rather than merely describing existing practices. Notably, it mentions that there is no foundational principle attributed to this school, which may suggest flexibility in its application. The source of this school is credited to P. Selznick, indicating a historical context that may be relevant for understanding its evolution and application in modern strategic management.

Intended strategy is described as "Fit," which implies that the strategies developed should align well with the organization's strengths and the external environment. This alignment is crucial for effective execution. The realized strategy section encourages thinking of strategy as a case-making process, suggesting that strategy should be viewed as a dynamic and iterative practice rather than a static plan.

The slide concludes with a reminder to "look before you leap," reinforcing the notion that careful consideration and planning are essential before implementing strategies. This approach may resonate with executives looking for a methodical way to navigate complex strategic decisions.

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Henry Mintzberg Strategy Development