This PPT slide, part of the 35-slide Strategy Development Methodology PowerPoint presentation, presents a framework for defining strategic intent, which is crucial for guiding an organization’s direction. It emphasizes three core components: objectives, battlefields, and core competencies. Each of these elements is interconnected, forming a cohesive strategy that aligns with the overall intent of the organization.

The section labeled "Set the Objectives" focuses on understanding the purpose, mission, and priorities of the company. This is foundational, as clear objectives provide a roadmap for decision-making and resource allocation. Without well-defined objectives, organizations risk misalignment and inefficiency.

Next, "Define the Battlefields" addresses the specific areas where the company must compete to achieve its objectives. It prompts consideration of critical success factors that are essential for gaining an edge in these areas. Identifying relevant battlefields ensures that efforts are concentrated where they can yield the most significant impact.

The final component, "Define the Core Competencies," highlights the skills and resources necessary to succeed in the identified battlefields. This section encourages organizations to assess their capabilities and determine what is needed to sustain competitive performance. It raises questions about the competencies required to fulfill critical success factors and the resources necessary for long-term viability.

Overall, this slide serves as a strategic guide for organizations looking to clarify their intent and align their efforts. The key questions posed encourage deep reflection and strategic thinking, making it a valuable tool for executives aiming to drive their organizations forward.

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Henry Mintzberg Strategy Development Chief Strategy Officer