Impact of Initial Impressions on Decision-Making PPT

A "Quick and Sticky" quality refers to a cognitive limitation in decision-making processes, particularly in how mental models are formed. This PPT slide, part of the 30-slide Strategic Decision Making PowerPoint presentation, outlines that these models often arise from limited evidence at the beginning of a decision-making process. As new information becomes available, these models can be adjusted,, but the initial impressions tend to have a lasting impact.

The scenario presented illustrates a team collaborating on a decision regarding a plant site. It highlights that the favored site is likely to be viewed with an exaggerated sense of its benefits while downplaying its costs. This bias stems from the initial mental model that was created early in the discussion. The slide emphasizes that early impressions significantly influence how team members evaluate various options, leading to a skewed analysis of the merits of potential locations.

Furthermore, it notes that ambiguous facts are often interpreted through the lens of preexisting attitudes, which can further distort the decision-making process. The conclusion drawn is that first impressions can disproportionately affect assessments and outcomes, potentially leading to suboptimal decisions.

Understanding this limitation is crucial for executives and teams aiming to enhance their decision-making quality. Recognizing the tendency to form quick judgments can prompt teams to seek more comprehensive evidence and challenge initial biases, ultimately leading to more informed and balanced decisions.

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